Do people Fight to lose? Since most adults don't get into physical fights, we must talk about the psychological ones, and the verbal ones. We mostly fight with the ones we love. So do we fight at first and later lose to keep a relationship? And yet we don't want to lose completely. We want a compromise. I may have lost, but I want you to acknowledge that I won. Does losing give us much as satisfaction as winning? When you lose to a loved one, do you feel a sense of fulfillment? Like the dad who tells his son he good for nothing. All his life the son proves his dad right. He feels accomplished. The accomplishment is that he proved his dad right.