When you think of Reebok, you might have memories of your mother’s closet from the eighties, along with those Jane Fonda thong leotards (or perhaps that’s just me). So who better to re-brand the classic shoe than Kendrick Lamar, whose sheer presence alone ups its cool factor exponentially. It’s a smart move, and in a world where NIke and Puma are using celebrity to step up their game, I’d say Reebok just majorly scored.