Informatica, a leader in data management and optimization, wanted to get on Marc Benioff’s radar with a message about Salesforce’s new AI platform Einstein and the power of great data. The challenge, how to cut through the din being pushed through social channels at the start of DreamForce.

With 5 days to deliver and a loose concept, Studio B Films produced this video spoof on the hit web comedy series “Bad Lip Reading”. Sure, we took some liberties but hey, the results were worth it…over 70,000 views in the week of the event!