Other new form of marketing that is being highlighted is In Film Marketing. It is a new concept where products are showcased in the film itself, other words the products are endorsed by a celebrity in the movie. It is a new form of advertisement that a Movie Production Company utilizes to launch new business vehicles. Off-late traditional media has given away to digital & interactive mediums where conceptualized ideas are in the fore. With the advent of the internet people have found new means to communicate with as many people possible within a short time frame. There is no point in having a business if you are not marketing it. Effective advertisement and marketing strategies gives your business a new dimension, brand builds it and regulates more sales and area of reach by converting targeted users into potential customers.