NEW YORK, March 3, 2022 /PRNewswire/ — Entreprenista, a media company and membership community dedicated to the advancement of women-led businesses, is proud to celebrate and empower women across the globe in partnership with Hershey Brazil, Hershey India, Hershey Canada, and Hershey Mexico through their #HerSHE campaign in celebration of International Women’s Day (March 8th).

The Hershey Company’s award-winning #HerSHE campaign, which originated in Brazil in 2020, will transform its iconic Hershey’s Milk Chocolate Bar wrapper into a celebration of cultural female icons, or “Sheroes”, their accomplishments, and the impact these Sheroes have made in their communities. The celebratory packs of Hershey Canada, Hershey Mexico, Hershey Brazil, and Hershey India represent women supporting women’s talent, and the bars showcase artwork from local artists and spotlight and celebrate local women who deserve global recognition.

“As a company that embraces diversity and equity, we saw a unique insight into how we can make visible the role of forgotten or somewhat invisible women who make such an important difference in our society,” said Santhi Ramesh, CMO for Hershey International. “These campaigns celebrate women while communicating our brand values and the values we share with our consumers.  The user generated content is real and authentic, and as a result is able to break through and resonate strongly with consumers.”

“Entreprenista is proud to support Hershey’s activities in Canada, Mexico, Brazil, and India with the shared mission of empowering and celebrating women across the globe,” says Stephanie Cartin, CEO of Entreprenista. “We invite all women to participate this month, by nominating inspirational women in your life on social media, to get featured on Entreprenista’s website and social media platforms!”

Hershey is also providing Scholarships to the Entreprenista League for women of Brazil, Mexico, and Canada to create lasting community…