MUBI, the streaming platform renowned for its exceptional curation of global films, is active in 190 countries. initially sparked our excitement with the promise of a unique cinematic experience. As we embarked on our journey with Mubi in Sweden, we eagerly anticipated discovering a treasure trove of carefully selected movies. However, after a few months of exploration, our initial enthusiasm gave way to disappointment, revealing significant issues that have left us disheartened.
MUBI, often referred to as a hidden gem in the streaming world, stands out for its carefully curated collection of films. The platform prides itself on offering a diverse selection of international and classic movies, appealing to cinephiles seeking a unique and enriching cinematic journey. It’s no wonder that we were excited to dive into this world of cinema.
Our journey with MUBI in Sweden, however, exposed several issues that cast a shadow over our initial enthusiasm. Notably, one of the most glaring problems was the absence of specific titles that are accessible in other countries as Mubi Exclusives. These include “Rotting in the Sun” by Sebastian Silva, a film highly anticipated by Swedish users. This issue wasn’t isolated; Sweden had also missed out on other notable films, such as “Aftersun” and “Decision to Leave.”
The reasons behind these omissions remain a puzzle. While MUBI has cited distribution rights and licensing complexities as potential roadblocks, it is perplexing that these issues seem to persist in Sweden while they have managed to overcome them in other markets. For instance, countries like Germany and Italy enjoy an extensive and diverse selection of films, making the Swedish catalog appear underwhelming by comparison.
Our interactions with Philippe from MUBI’s customer support, left us with more questions than answers. While Philippe did his best to explain the intricacies of content distribution and licensing, the responses failed to address our fundamental concerns. Moreover, subsequent communications offered little insight into MUBI’s vision for the future in Sweden. It seems like these smaller markets will continue to be neglected, and limited to scraps from other markets.
Given the limitations and our sense that MUBI there is no strategy for Mubi Sweden, we can’t recommend Swedish users to spend 129 SEK/month on this platform. Instead, we encourage movie enthusiasts in Sweden to explore Draken Films, an alternative platform that appears to be more dedicated to delivering a fulfilling cinematic experience. Draken Films has made it their mission to showcase a diverse selection of international and classic movies, ensuring a richer and more satisfying cinematic journey for their audience. Keep in mind that platform has its issues as well, most notably with image quality and a lack of English subtitles (for non-Swedes in Sweden).
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