Since the dawn of time, storytelling has woven itself into the tapestry of our human existence. It’s in the pages of our favorite books, on the silver screen of our cherished cinemas, and even nestled within the confines of our daily social media scrolls. A good Story, one that truly seizes our attention, is a potent force indeed.

But what makes a story resonate? What binds us to it, keeps us turning the page or hitting ‘play next’?

Continue reading What is a Story Arc — How Narratives Are Shaped and Built at StudioBinder.