Suntory launched a new campaign with Nintendo's Super Mario franchise in Japan. The Japanese beverage company is holding two sweepstakes that will reward exclusive Mario-themed items. The prizes will range from bottle charms featuring Mario's mustache to Mystery Box-like wheeled coolers.

The first sweepstake involves the social media platform X, which is still popularly used in Japan. It will reward Mario's hat and a bottle charm modeled after Mario's mustache. People who want to join this sweepstake must reside inside Japan, have a non-protected X account, and post a tweet with the provided Japanese hashtag that translates to "I want to become Mario" by May 13, 2024.

The second sweepstake involves purchasing specific drink bottles in Japanese stores. Suntory's 300~680ml PET bottles, including the Pepsi Big Zero, are eligible for this campaign. People who buy four of them at once will receive a set of six zip bags while stocks last.

The purchases will also make them eligible to enter the sweepstake that rewards a wheeled cooler with the Mystery Box design and a Super Mushroom-shaped ice pack for 1,000 lucky winners. People have until May 30, 2024, to make the purchases, and May 31, 2024, to submit the receipts as proof.

Suntory has also published a commercial trailer featuring the Mario collaboration items on its YouTube channel:

Various items featuring Nintendo's Super Mario franchise have also appeared in recent months. Earlier in April 2024, Studio Alice released a set of kimonos inspired by Mario and Luigi. The dresses are available as rentals for children's photograph sessions.

Suntory's Super Mario collaboration sweepstakes are available in Japan until May 2024. The company will inform the winners and send the prizes in June 2024.

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