The first e-Auction for Mpeg 4 slots (39th e-auction of DD Free Dish), as per the new policy guidelinesfor DD Free Dish, was successfully conducted from 27th to 29th March,2019. There was overwhelming response to the 39th e-auction, as almost four times applications were received against the vacant slots of MPEG 4. Therewas no genre based restrictions or reservations for participating in the 39th e-auction.
Subsequently, 15 channels weresuccessfully allocated slots.Subject to completion of all formalities, 15 channels ,who have successfully bid for slots,will come on DD Free Dish platformw.e.f. 15th April, 2019.
Highlight of the first MPEG 4 slots e-Auction is as follows;
No of slots sold | Minimum Reserve price | Average Slot price | Highest bid price |
15 | Rs 5.00 Lacs | Rs 44.17 Lacs (almost 900 percent premium over Reserve price) | Rs 57.10 Lacs (almost 1150 percent premium over Reserve price) |
Source : Prasar Bharti
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