Celebrating its centennial anniversary this year, Hasbro, Inc., a toy and game company, is returning to San Diego Comic-Con International, showcasing an incredible lineup of branded activities based on fan favorites, including TRANSFORMERS, Dungeons & Dragons, Magic: The Gathering, NERF, G.I. JOE and Power Rangers, as well as products from premier collaboration brands, Star Wars™, Indiana Jones™ and Marvel from The Walt Disney Company.

"We are absolutely thrilled to celebrate our 100th anniversary with our fans at San Diego Comic-Con," said Kim Boyd, Head of Toy at Hasbro. “With ten decades of unforgettable history, Hasbro has been instrumental in enabling generations of families to create lasting memories through imaginative play and storytelling. Along with new product launches at San Diego Comic-Con, fans can expect to experience their favorite products and entertainment in innovative ways, featuring iconic brands like TRANSFORMERS, G.I. JOE, and NERF.”

HASBRO BOOTH #3213 

• Convention Exclusives - Hasbro is offering the following four San Diego Comic-Con 2023 exclusive products: Transformers: Legacy Evolution - Deluxe Class War Dawn 2-Pack, Star Wars: The Vintage Collection Krrsantan action figure, Marvel Legends Series Deadpool and Bob, Agent of Hydra and G.I. JOE Classified Series Philip “Chuckles” Provost. Attendees can visit the Hasbro Pulse Desk at the Hasbro Booth (#3213) to receive a one-time use code, which can be scanned to pre-order. One code, per product, per customer. Limited quantities will be available to pre-order on HasbroPulse.com after the convention. While supplies last. Additional product information and photos can be found here.
• Programming - In addition to hosting several insightful brand panels at San Diego Comic-Con (SDCC), Hasbro has a powerhouse programming schedule planned at its booth to help attendees have a memorable convention experience. Fans can look forward to a variety of activities, brand displays, and giveaways across the multi-day event, such as signing opportunities with Larry Hama (G.I. JOE), Gregg Berger (TRANSFORMERS), Marcelo Matere (TRANSFORMERS), Daniel Warren Johnson (TRANSFORMERS), David Nakayama (Marvel), and Harry Moore (Marvel). Other highlights include the Hasbro 100th Archive Product Displays, Robosen Product Demostrations, Transformers: EarthSpark – Expedition video game panel with Outright Games, and Transformers: EarthSpark 1-Step Flip Toy Challenge to win awesome themed prizes and much more.
• Transformers: EarthSpark – Expedition Video Game Demo Station - Fans young and old can walk up and play a brief demo of the single-player action-adventure game starring Bumblebee. The game, produced by partner Outright Games, officially releases globally this Fall across PC, PS5, Xbox Series X/S, PS4, Xbox One, and Nintendo Switch. The announcement trailer can be viewed here.
• NERF Pro Gelfire Demo Station - NERF is also returning to SDCC to bring back its popular NERF Pro Gelfire blaster booth so competitive, active play fans can demo the hottest blaster drops from the line: NERF Pro Gelfire Ghost, Raid and Dual Wield Pack.
• Hasbro Selfie Series - Convention attendees will have the opportunity to digitally re-imagine themselves and become a premium one-of-a-kind action figure based on characters from G.I. JOE, Ghostbusters, Power Rangers, and more.  The Selfie Series team will be unveiling an updated version of the Selfie Series App that now includes more ways to customize.  The updates include eyeglasses, sculpted beards and mustaches as well as several new hairstyles. Fans at SDCC will have the opportunity to become an action figure using the updated app at the Selfie Series booth.  They will also receive a unique package sleeve commemorating the convention, and a branded figure stand as a gift with purchase.  The stand and sleeve are exclusive to purchases made at the SDCC booth.
• TRANSFORMERS MIRAGE Porsche 911 Photo Opp - In celebration of the home entertainment debut of the hit film TRANSFORMERS: RISE OF THE BEASTS, fans will have the opportunity to pose for a photo with the MIRAGE Porsche 911, receive a free, limited-edition poster designed by Orlando Arocena aka “Mexifunk” (while supplies last), and win digital codes to watch the adrenaline-fueled blockbuster at home!  At the Hasbro booth on Saturday, July 22, from 6-7PM, “Mexifunk” will also be signing a select number of the exclusive Comic-Con posters.

In celebration of the Mighty Morphin Power Rangers 30th Anniversary, visit our partners at the Entertainment Earth booth (#2343) for a morphinomenal time! We are excited to share that the Power Rangers Lightning Collection Remastered Mighty Morphin Black Ranger will begin pre-orders exclusively at Entertainment Earth and Hasbro Pulse for the duration of San Diego Comic-Con. Limited quantities available are available for purchase at the Entertainment Earth booth. Stay tuned to @EntEarth and  @HasbroPulse for additional pre-order details.

Show-goers are encouraged to check the schedule posted in Hasbro’s information booth each day for updates and follow @Hasbro on Twitter, as well as @Hasbro & @HasbroPulse on Instagram for the latest happenings.

THE VAULT: A HASBRO PULSE STORE

Hasbro is hosting The VAULT: A Hasbro Pulse Store at the Sparks Gallery (530 Sixth Avenue) so fans can purchase Hasbro Pulse’s best-selling products and select convention exclusives. To purchase the SDCC convention exclusives, you must present a valid convention badge. Limit two per customer. While supplies last. Also, view displays of some of the most iconic products to celebrate Hasbro’s 100th Year Anniversary. The shop will be open to the public on the following days (times subject to change):

• Thursday, July 20: 11AM – 6PM
• Friday, July 21: 11AM – 6PM
• Saturday, July 22: 11AM – 6PM
• Sunday, July 23: 11AM – 5PM

TRANSFORMERS: RISE OF THE BEASTS SDCC TAKEOVER

Celebrating the digital and streaming release of Transformers: Rise of the Beasts film on Paramount+, fans can visit the Petco Interactive Zone (58 11th Ave) for giveaways and photo opportunities with Optimus Prime, Optimus Primal and Mirage statues. Additionally, The Lodge: A Paramount+ Experience at Happy Does Bar in downtown San Diego (340 Fifth Ave) will be decorated with the film’s 90s-themed aesthetics and offer airbrush tattoos of Autobot and Maximal icons.

HASBRO BRANDS, PARTNERS, AND PINS: A SCAVENGER HUNT ADVENTURE

For the first time this year, Hasbro collaborates with licensing, publishing, and retail partners on a free pin scavenger hunt, allowing fans to collect pins featuring iconic Hasbro brands. Visit the Hasbro booth (#3213), offsite pop-up shop, and partner booth locations, including BOOM! Studios, Diamond Select, Entertainment Earth, Icon Heroes, Kotobukiya, Mezco, Skybound Entertainment, Super7 and Super Impulse to collect the 21 different pin designs while supplies last (quantities are limited). More information about pins and locations is available in each participating booth.