It's all about hair care when it comes to the brand Amika. As a newbie to the brand I was excited to find out why it was the hot spot during The Makeup Show in NYC. The women were packed at their booth and indulging in their wide variety of popular products! Their booth was bold with color and full of life and a hairstylist was on hand to give your locks that glam treatment.


I was also able to scoop up their much talked about products the dry conditioner Silken Up and their dry shampoo Perk Up  which have a ton of positive reviews. Can't wait to give you ladies the run down on these two items once I try them out!



If you want to know more about the brand and the benefits of Amika products, Regional Retail Educator Nicole Williams was on hand at The Makeup Show to give me all the details. Check out the video feature below!

Video Feature