Disney CEO Bob Iger believes Apple and Disney may have merged had Steve Jobs lived.
Since becoming CEO, Iger has been on an acquisition trail. From Marvel to Lucasfilm. Disney bought Pixar, originally the Graphics Group at Lucasfilm, from Jobs in 2006 and there has always been speculation surrounding the House of Mouse and the Cupertino-based company.
"With every success the company has had since Steve's death, there's always a moment in the midst of my excitement when I think, I wish Steve could be here for this. It's impossible not to have the conversation with him in my head that I wish I could be having in real life," Iger writes in his upcoming memoir. "More than that, I believe that if Steve were still alive, we would have combined our companies, or at least discussed the possibility very seriously."
Iger recently stepped down from Apple's board of directors prior to the launch of competing streaming services: Disney+ and Apple TV+. Disney+ is currently available as a free 2-month trial in the Netherlands.
The Ride of A Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company is available for pre-order (affiliate link) from Amazon.