A top-rated Enterprise Crm solution like Salesforce Sales Cloud, Oracle CX Service or SAP C4C will provide an all-in-one platform to manage your sales process and supply chain. The best Enterprise Crm Software offers powerful sales automation and analytics, but also integrates with your other business software.

Comparing the best Enterprise CRM software can be a challenge. With so many options available, it’s important to find a solution that addresses your unique goals, processes and budget.

To help you narrow down the search, we’ve analyzed more than 250 enterprise customer relationship management applications and identified the eight best solutions to consider for your business in 202 Best Enterprise CRM Software of 2022 Salesforce Sales Cloud – Best overall enterprise CRM for small businesses. Oracle CX Service – Best for sales forecasting & customer service management SAP C4C – Best for managing supply chain & ecommerce operations Microsoft Dynamics 365 – Best for marketing, sales & customer service automation SAP Hybris Commerce – Best for B2B ecommerce websites.

HubSpot Sales Hub – Best for lead generation & reporting Zoho CRM Plus – Best low-cost enterprise CRM software (under $15/user/month) Zend.

What is an Enterprise CRM – Introduction

For years, Salesforce has set the gold standard for CRM systems – and there’s a good reason for that. Salesforce has invested heavily in making their user experience so intuitive that it’s almost impossible to not learn how to use it.

It also offers a ton of different features for sales, marketing and customer success teams, allowing them all to leverage its power as a centralized repository of information on prospects, customers and leads.

In theory, there’s no reason why any company of any size shouldn’t be able to use Salesforce to manage their relationships with customers. But in practice, it’s more complicated than that.

A small business may not have the resources necessary to dedicate to using the system optimally or the money necessary to pay for all the features they need. For example, an SMB may not need some of the more advanced marketing or customer success features that come with high-end enterprise plans – but they’ll still end up paying for them if they want access to basic CRM functionality.

That’s where enterprise CRMs come in – they are tailored specifically towards large companies who are willing and able to pay for additional features that help them run their operations more smoothly.

What is the Best Enterprise CRM?

the best enterprise CRM is actually the one that fits your business needs But, there are some things you should be looking for in any CRM platform that you consider. If you’re looking for enterprise CRM software, here are the top features your solution should include:

Integration with other platforms: Your sales team probably uses a number of other tools to do their job. A good enterprise CRM will allow you to integrate the data from those tools into its system so that everyone can see the most up-to-date information.

This is especially important if your business has multiple locations or a large team, because it will allow you to use one main database for all of your customer service and account management needs.

Mobile access: In today’s fast-paced business world, mobile access is more important than ever. You need to have the ability to not only access data from your mobile device, but also enter and update information when needed.

These days most people won’t bother with an app that isn’t mobile friendly – so make sure whatever tool you choose allows for easy viewing and updates on any device! Customizable reports and dashboards: Enterprise solutions are designed to help businesses manage large amounts of data efficiently.

1. HubSpot Sales Hub Enterprise

HubSpot Sales Hub Enterprise gives sales reps the tools they need to convert more leads and get more deals. With HubSpot, your sales team can have all of their customer information in one place, so they can easily make calls and send emails.

They’ll also be able to track how prospects are interacting with their content, and set up automated workflows that help them stay organized and follow up with leads at just the right time. And with HubSpot Sales Hub Enterprise, you’ll be able to access advanced features like sequences, which allow you to automate personalized outreach for hundreds of contacts at once.

You’ll also get video email, meeting scheduling software, and AI-powered lead scoring and prioritization that can help your whole team focus on the most qualified prospects,. ubSpot Sales Hub Enterprise has all the tools you need to nurture more leads, close more deals, and delight your customers.

Marketing, sales, and service software that helps your business grow without compromise. Because “good for the business” should also mean “good for the customer.”

Features

The HubSpot Sales Hub Enterprise is a powerful tool for sales organizations — but you might want to know more about some of the features that make it so powerful. Here are a few of the most important HubSpot Sales Hub Enterprise features.

Email tracking With the HubSpot Sales Hub Enterprise, you can track your emails as they travel through the internet. The tool shows you when an email was opened and how many times it was opened.

It also tracks links in your emails, so you can see which links were clicked on and how many times they were clicked. Meeting scheduling The meeting scheduling feature allows you to schedule meetings with prospects right from your calendar.

You can embed a link to your calendar on your website or send it directly to prospects via email, and then automatically sync up with their calendars using Calendly or Google Calendar integration. Live chat HubSpot Sales Hub Enterprise has live chat functionality that allows visitors to communicate directly with sales representatives on your website.

You also have access to a library of canned responses that will help you reply faster and more efficiently and stay organized with a shared inbox for all chats among your team members. Video calls One of the most useful features of the HubSpot Sales Hub Enterprise is its ability to integrate video calls into

Pros

HubSpot Sales Hub Enterprise Pros One of the biggest positives to using a HubSpot’s software is that it has more than one product. If you’re looking to kickstart your inbound marketing strategy, HubSpot Marketing Hub is worth checking out.

In fact, the two products are so closely integrated that they’re sold together as part of a Growth Suite. While there isn’t just one “HubSpot,” there are three different packages within HubSpot’s CRM and sales tools. So what does each have to offer?

HubSpot Sales Professional: $400/month What you get with this package: Contact management and organization with unlimited contacts, companies and deals Email tracking, templates and scheduling Local calling and voicemail transcription.

Live chat, bots and answer bot capabilities HubSpot Sales Enterprise: $1,200/month (billed annually) or $1,400/month (billed monthly) What you get with this package: Everything listed above plus: Sell through email sequences with Sales Sequences (requires an Enterprise subscription to Marketing Hub) Meeting scheduling link with Meetings. Advanced content analytics with Sidekick HubSpot Sales Enterprise+: $2,400/month (billed annually).

2. Pipedrive

Why do we need a new CRM system? Pipedrive was born out of a sales team’s frustration with their existing CRM. Their old system was too complicated and time-consuming, so the salespeople avoided using it and lost sales as a result.

Pipedrive is designed to be an intuitive sales tool that helps you focus on actions that matter. What do I need to use Pipedrive? All you need to use Pipedrive is an internet connection! You can access your account from any browser or mobile device (iOS and Android).

How much does Pipedrive cost? Pipedrive has several pricing options. If you choose our monthly plan, you can start with a 30-day free trial. If you sign up for an annual plan, you get two months free.

What if I don’t like it? We’re sure you’ll love it, but if you don’t, just let us know within your 30-day trial period and we’ll refund your money. Pipedrive is a sales and marketing software platform for small and medium-sized businesses.

The company was founded in 2010 by Timo Rein, Ragnar Sass, Martin Tajur, and Urmas Purde. Its headquarters is located in New York City with additional offices in Tallinn, Estonia, London, Portugal and Tartu.

Features

Pipedrive Features

1. A bird’s eye view of your sales pipeline.
2. Give your sales team a boost.
3. Underground view.
4. Keep track of deals with the Kanban board.
5. Get more done with activity types..
6. Put your email in the picture.
7. Track your emails and calls.
8. Add context to your sales process with notes and files.
9. Customize Pipedrive to fit your business.

Pros

Pipedrive Pro Simple, user-friendly interface Integrates with lots of third-party apps and services API available for custom integrations Generous free trial

3. Freshworks CRM

Freshworks CRM software caters to businesses of all sizes. Freshworks CRM pricing ranges according to the number of users needed, with a free plan for up to 10 users. Freshworks CRM cost starts at $12 per user/month when billed annually and $15 per user/month when billed monthly

Freshworks CRM features include lead scoring and routing, email integration, analytics and reporting, activity capture, advanced sales forecasting, pipeline management, social media integration, task management and automation, call center software and telephony integration.

Freshworks CRM functionality also includes mobile access via browser and native mobile app on Android and iOS platforms. Freshworks CRM customer support is offered through online help desk (email), live chat (24 x 7) and phone during business hours.

Freshworks CRM software caters to businesses of all sizes. Built to facilitate sales, Freshsales is ideal for startups and SMBs.

It is also a useful tool for midsize businesses as it supports automation through AI and machine learning. With Freshsales CRM, you can: Track website visitors in real time Capture leads from different channels Create sales pipeline and reports Customize the workflow for your team Access data on-the-go with the mobile app.

Features

Freshworks CRM is all you need to acquire, engage and retain customers. It helps you to organize your leads and provides a rich customer profile, allowing your team to make informed decisions.

Freshworks CRM also allows you to play around with customizability for your sales processes by providing customizable workflows. Freshworks CRM offers the following features: Lead Management Contact Management Account Management Sales Tracking Pipeline Management Task Management.

Pros

Freshworks CRM Pros:

1. Freshsales is a great tool for organizing your leads into one neat package so you don’t have to deal with multiple spreadsheets or lists to keep track of your leads. The software provides you with a pre-built template for qualifying your leads based on their demographic information, financial information, interest in your business and how ready they are to buy from you.
2. It also allows you to create customizable lead scores so you can see how likely each lead is to convert into a sale by assigning points based on their demographic information and other factors that would make them more likely to convert. You can even set up email campaigns within Freshsales that will automatically send out emails whenever someone fills out an online form on your website or signs up for your newsletter through an online form on Facebook or Twitter!

4. Salesforce

Salesforce.com Inc. is seeking a buyer for its Mulesoft Inc. unit after failing to agree on a price with the cloud-software provider, people familiar with the matter said.

Mulesoft, which helps companies integrate various software applications, explored a sale earlier this year but ended discussions after receiving an offer that valued the company at less than $5 billion, the people said. Salesforce has since approached other potential buyers about a deal for Mulesoft and would like to sell for about $6 billion, according to one of the people.

It’s unclear if any of those talks have advanced beyond preliminary discussions. Salesforce is an exciting place to be right now.

Each year, we grow as a company and we grow as people. This is in part due to our core values of trust, customer success, innovation and equality, but also because of how much we invest in our employees.

We’re a learning organization with more than 100,000 employees globally. We’re on a mission to enable every company in the world to transform their business and put their customers at the heart of it all. And we want you to join us!

Features

Salesforce Features The Salesforce application includes the following capabilities: Sales Cloud: Sales Cloud is a customer relationship management (CRM) system that enables sales professionals to manage leads and opportunities and automate tasks. The application also provides sales forecasting and reporting tools.

Service Cloud: Service Cloud is a customer service platform that allows agents to assist customers through multiple channels such as email, phone, chat, and social media. Service Cloud also offers knowledge bases and community forums where customers can help each other in troubleshooting issues.

Marketing Cloud: Marketing Cloud enables marketers to create customer profiles based on buyer personas in order to personalize email campaigns. The application contains digital marketing tools including web analytics, A/B testing, email marketing, cross-channel messaging, lead generation, campaign management, social media monitoring and engagement, event management, and mobile messaging.

Pros

Salesforce Pros is customer relationship management (CRM) software that helps you stay connected to customers, prospects and partners. Salesforce Pros can help you: Improve sales productivity Grow more revenue Increase sales and marketing alignment Close more deals faster.

5. Zoho CRM

Zoho CRM is a customer relationship management (CRM) platform for businesses of all sizes that helps sales, marketing, and support teams to build stronger customer relationships. The solution offers a suite of tools for sales forecasting, lead management, email marketing, reporting and analytics, and inventory management.

Zoho CRM features a drag-and-drop interface that enables users to create sales forecasts based on their own set of criteria. The solution’s Email Marketing module allows managers to create email campaigns and monitor the performance of emails sent to prospective customers.

It also enables administrators to customize reports created by the Zoho CRM Lead Intelligence Engine using the Reporting and Analytics module. Users can also track the performance of different sales representatives based on the leads they generate using Zoho CRM’s Sales Funnel Report module.

Zoho CRM also offers integration with third-party applications such as Microsoft Outlook and Google Apps. Additionally, it provides mobile apps for iOS and Android devices that allow users to access their data on smartphones and tablets.

Zoho CRM is an online Customer Relationship Management (CRM) system for managing your sales, marketing & support in a single system. Trusted by 45000+ businesses.

Features

Lead Management. Capture leads from your website or social networks, or import them from your own database. Qualify the leads to discover ready-to-buy customers, and then nurture the rest so they’re ready to buy in the future.

Contact Management. Stay organized with a consolidated view of all your contacts, companies, deals and activities. Keep track of prospects and customers as they move through your sales pipeline,and never miss an important conversation with your team.

Email Integration. Connect Zoho CRM with your email account for a seamless experience. Make calls directly from Zoho CRM by clicking on a phone number or start an instant chat session with a customer.

Right from the contact record you can send emails, schedule meetings and log phone calls. Sales Forecasting. Get insights into every deal in your pipeline using our drag-and-drop interface, which makes it easy to predict future revenue based on probability of closure, expected amount and expected close date.

Reports & Dashboards. Access real-time reports that show how well you’re doing against your goals and uncover areas that need improvement. Create custom reports based on any module to get insights into areas such as top accounts by revenue, top sales reps by quota achievement and

Pros

Zoho CRM offers a clean and easy-to-use interface for sales teams. Zoho is one of the most affordable customer relationship management (CRM) solutions on the market. It’s free up to three users. All packages include unlimited customer data storage, and there are no transaction fees.

Zoho CRM integrates with more than 40 third-party applications, including business accounting software like QuickBooks. Zoho CRM provides a comprehensive set of sales automation tools without being overwhelming.

The customizable lead scoring system helps sales managers automate their sales processes. Zoho CRM has mobile apps for iOS, Android and BlackBerry devices, but the mobile app is not available on Windows phones.

6. Oracle CRM On Demand

Oracle CRM On Demand is a proven, secure and complete on-demand solution for managing customer relationships. It provides a powerful set of business tools that enable sales, marketing, and customer service professionals to stay close to their customers in an increasingly social and mobile world.

By offering the flexibility of a subscription service that is easy to implement, use, and manage while delivering deep capabilities and rapid time-to-value, Oracle CRM On Demand enables you to easily deliver a consistent customer experience across every touch point, including contact centers, websites, stores and mobile devices.

Oracle CRM On Demand is a hosted front-office software solution that enables sales, marketing and customer service professionals to work smarter. It is the most complete and flexible on demand CRM product for the enterprise.

With Oracle CRM On Demand, you can: Increase revenue by increasing user adoption, sales productivity and customer satisfaction Improve sales performance with strategic insight into the sales pipeline, territory management and quote management

Provide better customer service by enabling tighter integration of customer support processes with your business Tightly integrate your marketing efforts with sales and customer service to accelerate lead generation and improve revenue efficiency

Features

Oracle CRM On Demand is a complete CRM solution designed for small to midsized businesses. It provides sales, marketing and customer service teams with the capabilities they need to effectively manage their customer-facing activities.

Oracle CRM On Demand was introduced in May 2005 and has been adopted by more than 1,100 customers in more than 15 industries. Oracle CRM On Demand Features Oracle CRM On Demand is an easy-to-use Web-based system that provides small to midsize businesses with the capabilities they need to effectively manage their customer-facing activities.

It is designed for rapid deployment and ease of use, enabling your sales, marketing and customer service teams to be productive quickly without significant IT expense or risk. Oracle CRM On Demand Features Sales Force Automation Streamline your sales cycles and improve close rates with a powerful sales automation system that includes lead management, opportunity management, forecasting and reporting, as well as advanced territory management capabilities.

Marketing Automation Help your marketing team deliver the right message to the right audience at the right time with an integrated marketing automation system that includes a robust data engine for easy segmentation, automated campaign workflows, analysis tools for measuring results, surveys for gathering feedback and e-mail templates for consistent messaging.

Pros

Oracle CRM On Demand Pros Oracle CRM On Demand is a complete solution for managing customer information, delivering personalized service, and automating sales, marketing, and customer support processes. Its robust set of key capabilities includes:

Sales force automation (SFA) Marketing automation Customer support and contact center management Customer analytics and reporting Enterprise-class infrastructure Oracle CRM On Demand is available in two models: as a hosted solution or as a licensed product that you can deploy on your own servers. 

7. Microsoft Dynamics 365

Microsoft Dynamics 365 is a cloud-based business applications platform that combines components of customer relationship management (CRM) and enterprise resource planning (ERP), along with productivity applications and artificial intelligence tools.

The platform is one of Microsoft’s flagship products, and it competes with Oracle, Salesforce and SAP.

Microsoft Dynamics 365 has three sets of applications: finance and operations, customer service and retail. Each set includes multiple applications. For example, finance includes apps for accounting, accounts payable, accounts receivable, cash and bank management, fixed assets and projects.

Customer service includes apps for field service, case management, knowledge base and customer self-service portals. Retail includes apps for digital commerce, channel integration manager, call center for retail and order delivery scheduling.

Microsoft Dynamics 365 is a cloud-based business applications platform that combines components of customer relationship management (CRM) and enterprise resource planning (ERP), along with productivity applications and artificial intelligence tools.

The software can be deployed on-premises or hosted in the cloud. Microsoft offers two deployment options for Dynamics 365: Unified Operations apps, which include the ERP capabilities, and Customer Engagement apps, which cover CRM functionality. The company also offers individual ERP and CRM apps as stand-alone products.

Features

Microsoft Dynamics 365 is a cloud-based service provided by Microsoft and it is the next generation intelligent business applications provided in the cloud. It provides productivity tools such as Microsoft Office 365, Outlook, and Skype for Business.

The purpose of this article is to explain the various features that are being provided by Dynamics 365. In this article, we will also learn about the different versions that are available for Dynamics 365.

Microsoft Dynamics 365 Features Microsoft Dynamics CRM: Microsoft Dynamics CRM is an application which helps in delivering better customer services, generate more leads and get more customers for your business. The following are some of the features available with Microsoft dynamics CRM:

Productivity Tools: It offers productivity tools such as Microsoft Office 365, Outlook, Skype for Business, etc. This will help sales representatives to track calls, emails and meetings more efficiently.

Integration with Data: It allows integration with other systems such as SharePoint Online, Microsoft Azure SQL Database and Microsoft Azure Machine Learning. It also allows integration with third party applications like QuickBooks Online, Zendesk and MailChimp.

Sales Management  It offers tools for sales management like creating quotes online and sending them customers through email or printed documents. It also helps to manage orders easily

Pros

Microsoft Dynamics 365 Proa If you want to manage your CRM and ERP applications in one place, Microsoft Dynamics 365 is a great solution. The platform comes with advanced analytics, AI and machine learning capabilities.

Plus, it’s easy to integrate with other Microsoft products you may already be using (like Skype or Office 365), so you don’t have to spend additional time and money customizing the system. Microsoft Dynamics 365 Cons There are some cons of using this software as well.

You’ll have to pay for every user per month, which can get expensive as you add more people to your business. Additionally, the software isn’t always intuitive, which can make it hard to grasp without proper training. Microsoft Dynamics 365 Pricing Microsoft Dynamics 365 pricing varies depending on the plan you choose.

The Business Basic plan costs $50/user/month, while the Business Central Essentials plan is $70/user/month. If you’re interested in the Enterprise Plan 1, it will cost $115/user/month and include enterprise resource planning tools.

8. SugarCRM

SugarCRM is a company that produces open source customer relationship management (CRM) software. The company was founded in 2004 by John Roberts, Clint Oram and Jacob Taylor,[citation needed] who aimed to provide an alternative to salesforce.com for companies that needed greater control over their data and business processes.

SugarCRM was one of the first open source CRM systems on the market; it has become the most popular system with more than 7,000 customers in 120 countries. It offers both free Community Edition functionality that can be extended by plugins, and commercially licensed Professional or Enterprise Edition functionality with additional modules like email marketing integration and reporting.

In October 2014, SugarCRM announced a new version of its cloud-based product called Sugar 7. The new version includes a redesigned user interface (UI) which is optimized for tablets and mobile devices.[citation needed] In September 2015, SugarCRM announced a partnership with Microsoft to deliver an integrated solution between Microsoft Dynamics CRM and Office 365.

SugarCRM is a software company based in Cupertino, California. It produces the web application Sugar, a customer relationship management (CRM) system that is available in both open-source and commercial open-source applications.

Features

Sugar is an open, extensible CRM platform. It comes with a multitude of out-of-the-box features, a powerful application framework and scalable customization capabilities, enabling you to build the right CRM solution that meets your business needs today and grows with you in the future.

The following are some of the key features available in Sugar. Marketing Automation Sugar offers marketers powerful tools to automate their campaign, lead and opportunity management process. The Marketing module includes campaign creation and management, lead capture, landing pages, and email marketing functionality.

Sales Automation

Sugar’s Sales Force Automation (SFA) module enables sales representatives to find the best prospects and manage their opportunities effectively. SFA includes account and contact management, dashboard reporting & analytics, calendaring and scheduling, opportunity management, quoting and forecasting tools.

Customer Service Automatios Sugar’s Customer Support module provides a 360° view of customer information to help support agents respond more quickly to customer requests for assistance by providing visibility into customer history and satisfaction levels. Agents can track support cases from creation through resolution using Sugar’s intuitive case management tools.

Flexible Customization & Extensibility Unlike most other CRM solutions on the market today,

Pros

Sugar’s customizable homepage has a layout similar to Microsoft Outlook, which is intuitive for some users. SugarCRM supports multiple languages, including English, Spanish, French, German and Italian.

There are various levels of support available that include phone support and an online community of users. SugarCRM can be deployed on-demand or on-premise. On-premise deployment offers more flexibility for customizations.

SugarCRM offers an open source option for users who have the capabilities to customize the software themselves.

Help Your Company Grow With Enterprise CRM Software

Enterprise CRM software is a customer relationship management solution specific to large companies. By automating and streamlining key processes, an enterprise CRM system helps large companies interact with prospects and customers in a more effective manner.

Enterprise CRM allows your company to manage sales, marketing, and customer support through a single platform. The CRM captures important customer data from multiple channels and organizes it in one place for easy access by your team.

Here are some of the benefits of enterprise CRM software: Improve customer service: Enterprise CRM software provides cross-departmental collaboration capabilities that help your team solve customer problems faster by analyzing past interactions.

Simplify lead tracking: You can track leads from multiple sources such as online ads, website visits, landing pages or social media platforms. Increase opportunity conversion rates: Integrate marketing campaigns with sales outreach initiatives to increase conversion rates.

You can also use built-in reporting tools to analyze which campaigns provide the highest ROI so you can focus on those opportunities. Analyze sales pipeline performance: Real-time dashboards provide insight into key metrics including: conversion rates at each stage of the pipeline, sales forecasts and deal sizes, etc..

This information helps your team improve sales velocity and increase close rates.

What Makes a Good Enterprise CRM Software?

Enterprise CRM software is a complex solution that requires a lot of thought and planning, especially when it comes to the requirements. It’s important for businesses to get this right because enterprise CRMs are expensive, and switching from one software to another can be extremely disruptive and costly.

Though there are many factors to consider when choosing an enterprise CRM solution, here are a few key areas that should be on your radar: Ease of Use. You need to know the system will be easy for your employees to use and won’t drag down productivity.

End users who find the system hard to use will stop using it, which means you aren’t getting the most out of your investment. Integrations. As much as possible, you want your enterprise CRM to work with other systems in your organization.

This includes integrations with marketing automation platforms and other applications like email, billing systems, accounting solutions, data warehouses and more. Enterprise-grade Security. The business data contained in your enterprise CRM is highly valuable — both internally and externally — so it needs to be protected by robust security measures.

These include encryption at rest and in transit, multi-factor authentication, role-based permissions, restricted access to IP addresses, gran

Enterprise CRM Software – Frequently Asked Questions

Question: What is CRM? Answer: Customer relationship management (CRM) is a term that refers to practices, strategies and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle, with the goal of improving business relationships with customers, assisting in customer retention and driving sales growth.

Question: Is a CRM system the same thing as sales software? Answer: No. While CRM systems are often used to manage contacts and track sales opportunities, they do not typically include tools to help sales teams work more effectively.

Sales software helps salespeople communicate more efficiently, win more deals and keep customers happy with features like email tracking, meeting scheduling, quoting, forecasting, reporting and more. A typical CRM system provides only basic contact management functionality. The best CRM systems offer both basic contact management functionality as well as built-in or integrated sales tools.

Question: Can I try a CRM product for free? Answer: Many CRM vendors offer a limited version of their product for free forever. These aren’t trial versions—they’re full products that are free to use indefinitely.

Some vendors limit the number of users who can access the free edition of their software; others don’t limit users at all.

Best Enterprise CRM Software – Wrap Up

Salesforce.com is the most widely used enterprise CRM solution, with more than 100,000 customers. It is a true customer 360 platform that gives organizations complete visibility into all their customer data.

SAP has been aggressively promoting its new C4C solution, which has been well received by customers and analysts alike. The company has already signed up over 6,000 customers for the new SaaS solution.

Oracle’s Siebel CRM is one of the most robust on-premise CRM solutions available in the market today. The software houses a large number of modules and offers best-of-breed functionality in many areas.

Oracle also offers a range of SaaS solutions based on the same codebase (RightNow and Fusion) that allow enterprises to choose between deployment options. Microsoft Dynamics CRM continues to be one of the most popular CRM packages available today.

The company recently released version 2015, which includes many new features around marketing automation and social integration. Microsoft also offers a range of other business applications (ERP, HCM and BI) under the Dynamics brand that are seamlessly integrated with each other, enabling enterprises to run their entire business using Microsoft technologies.

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