Inspired by the Balinese axiom of "Tri Hita Kirana" that strives for balance in the relationships between God, man and nature - Bali Fashion Week 2009has adopted as its theme "Fashion Meets Nature."

Now a fixture on an increasingly busy calendar of annual events held on the Island, Bali Fashion Week will take place August 24-28, 2008, centered at the Discovery Kartika Plaza Hotel in South Kuta.

Organizers are placing an emphasis on nature and preserving Bali's environment echoing, global survival themes launched during the historic U.N. Conference for Climate Change held in Bali in December 2007. Accordingly, designers and purveyors of fashion have promised to present exciting new creations using natural fibers and materials demonstrating that the world of fashion can be truly "green."

For three days in late August Kuta will come alive with fashion exhibitions, fashion shows, seminars and live performances as international fashion buyers descend on the Island to meet their counterparts from Indonesia’s large fashion and design industry.

Fashion Week's Founder

Founded as a personal article of faith in a time of extreme economic uncertainty, Bali Fashion Week is the creation of Indonesian fashion icon Mardiana Ika. A recognized leader in both World and Indonesian fashion circles, Ika has taken her simple idea of creating a larger market place for Indonesian fashion and turned it into an important event on Asia's fashion calendar. Those who travel to Bali can witness first-hand the "cutting edge" talent to be found in Indonesia's fashion industry during the Fashion Week will at the same time be introduced to the rich traditional textile tradition of Indonesia: batik, songket, ikat and sarongs.