“With the plane now nearly 3mo grounded and still spurring front page news stories, it is still front and center for the public and remains an obvious overhang on shares. So perhaps unsurprisingly, about 70% of the US flying public have some hesitation on booking a flight today on the plane.”

The team’s data show that 41% of Americans would only choose to fly on the 737 Max after six months of safe operation. About 11% said they would change their minds after four to six months, 10% said one to three months are enough, and 8% said they will never fly on the plane.