Impossibly comfy footwear 

 I walk and travel a lot and need comfy shoes so when I got a press release about shoes that make you feel as though you're walking on waves, I was intrigued enough to order a pair. And  just before leaving for Maui (get it? Hawaii and ocean waves). 

Well it's true. The soles on the shoes provide a little pitch mirrors ocean movement and it feels so good on your legs and feet,

Anyhow here's some intel on the brand. 

 It's retro flower child/hippy

The iconic sustainable Fashion brand dates back to the ‘70s when women who wore Famolares  shared an identity, supporting peace, pushing for civil rights and rallying to protect the environment.

 Now 50 years later, not much has changed. Sustainability is of the utmost importance in Famolare's current business model. All its manufacturers are intentionally within two miles of each other to keep a low carbon footprint. They also source and make all their sandals locally, using 100% of their materials to avoid waste. This is unlike other fashion brands that end up throwing away excess leather, shoe molds, and more each season.

 Beauty means being you

Famolare says real beauty is not defined by age, body shape, or the color of her skin. It’s about being unapologetically yourself, comfortable in imperfections. 

It’s about confidence, willingness to put yourself out there, to face challenges and take risks.  The company is  a team of empowered women focused on spreading love and positivity in all they do-- hold an impressive  40 patents for footwear innovation. 

Famolares paved the way for many companies developing performance footwear. Nike and others cite Famolare patents as "prior art" in over 200 patent applications. Famolare had a big influence on our Southern California beach and fashion subculture youth. As young girls growing up in the 70's and 80's, many of us shared an identity that was somewhat wrapped in the positive energy and emerging female empowerment thatgj surrounded the Famolare brand. ,

Check out the styles on Famolare's website then sink your tootsies into some mighty fine footwear and styles.