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Opening of BETC/ Les Magasins Généraux

 I was invited a few weeks ago to take a tour of the new BETC headquarters, Les Magasins généraux in Pantin, a suburb of Paris.

The visit started with a boat ride up the Canal de l’Ourcq. I boarded a small boat with about ten other journalists on the Bassin de la Villette in the 19th arrondissement on a sunny end of the summer day with a clear sky and a nice breeze.

The voyage started on the Bassin de la Villette followed by the Canal de l’Ourcq, two bodies of water I hadn’t been on before. The canals pass through many areas of Paris I am not that familiar with and the architecture is different than the typical Haussmmanian buildings in central Paris. There are many newly built buildings and building complexes rising much higher than the standard six stories. Sometimes I didn’t feel as though I was in Paris,

We passed the Parc de Villette and there were some intriguing sculptures of American Indians. Many colorfully painted were barges moored on the docks, which had been converted into restaurants, bars, and one was a cinema.

BETC is a French based worldwide advertising and publicity agency with high profile clients such as Air France, Evian and Canal+. The new headquarters is not only a space for its 900 plus employees but a place for cultural and food events and a commitment to the city of Pantin. Pantin, a former warehouse and industrial district just outside of Paris, is becoming the new boomtown for forward thinking institutions such as art galleries looking for large spaces and businesses who need more space and can’t afford sky high Paris rental prices. Hermes and Chanel have already opened ateliers in Pantin. Could it be the Williamsburg of Paris in the near future?

Les Magasins généraux was a former graffiti ridden abandoned warehouse before BETC transformed the building. The reception was on the top floor, which had a garden, restaurant, and clear lookouts with vistas of Paris I hadn’t seen before.

BETC/ Les Magasins généraux has a food truck, organic restaurant and live music venue and in January 2017 will launch art, music, food and drinking events.

1 Rue de l'Ancien Canal, 93500 Pantin










BETC/ Les Magasins Généraux

Rooftop of BETC/ Les Magasins Généraux

View from rooftop of BETC/ Les Magasins Généraux

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This post first appeared on I Prefer Paris, please read the originial post: here

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Opening of BETC/ Les Magasins Généraux

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