Let me begin my making it amply clear, it is the optics that I like, not Fare Choices itself, which Jet Airways announced a month ago and which took effect today. We at MAEM have written extensively about Fare Choices and its effects, and also provided you readers with our own JP benefits tool, to readily identify the benefits you'll be getting with Jet Airways, under Fare Choices.
Anyway, Fare Choices took effect today, and I wanted to see for myself the results of the changes they've made. Essentially, the Jet Airways Booking engine has been reconfigured, and now shows each set of fare classes separately, and clearly states what benefits are available with each class of booking. That said, there is still some room for improvement, in my opinion. Here's my take.
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