We live in a world where anything is possible and so hailing a Helicopter to your destination of need does not seem that odd.

Uber has experimented with its helicopter service known as UberChopper. It was rolled out in the USA for the CES (Consumer Electronics Show) in Las Vegas. UberChopper riders were able to hail a helicopter from near CES to a heliport at McCarran International Airport. It then included a ride back to your original location after a 15 minute flight over the Las Vegas strip and surrounding area. It was all for the promotional price of 99 dollars.

There is no doubt that this was merely a way of Uber letting the commuting population out there know that they need to ‘watch this space’. The big question is however if consumers feel that this sort of mode of transportation would be viable to them. There is no doubt that in big cities, like the already proven Manhattan’s of the world, helicopter rides could be very successful. The question then is, if Uber will be able to keep up with the demand should they go all out with a full roll out of UberChopper.

The beauty of Uber is that it is quick, easy and very well priced. There is enough supply to keep it that way but can Uber retain the same model if they were to go all out on the UberChopper front? Does Uber possibly have an eye to see if they too can get a bite out of the private jet charter industry? They will need to compete withe North America’s best in ElJet, on that front.

In Vegas, UberChopper was paired with Mavericks Helicopters in order to offer the service. Perhaps they will make more such relations in the future. Yet, in that case, it is hard to tell how much red tape there will be and therefore what the price will be for consumers. Definitely, interesting times.

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