Deepfake videos: Major Social Media companies need to identify and remove misinformation, deepfakes, and other content that violates rules and regulations within 36 hours of being reported to the Indian government. There was a deepfake video of actress Rashmika Mandanna floating around on social media, causing politicians and celebrities to criticize it.
The original video is of Zara Patel, a British-Indian girl with 415K followers on Instagram. She uploaded this video on Instagram on 9 October. (2/3) pic.twitter.com/MJwx8OldJU
— Abhishek (@AbhishekSay) November 5, 2023
A new government directive is directed to Social Media Platforms to take down reported deepfake videos within 36 hours in an effort to combat misinformation. As deepfakes get more sophisticated and widespread, they pose a serious threat to public discourse and individual safety.
What are deepfakes?
The goal of deepfakes is to make videos of people doing stuff they’ve never done or saying stuff they’ve never said. Videos are made using artificial intelligence to make them look like something they weren’t. Aside from entertaining, deepfakes can hurt reputations, spread misinformation, and get people fighting.
Why is the govt taking action?
There’s a concern in the government about deepfakes. Deepfakes can spread misinformation about elections and other important issues, which concerns them. There’s also concern about deepfakes affecting businesses and individual reputations.
What does the new policy require?
New policy requires social media platforms to remove reported deepfake videos within 36 hours. This means that if a user reports a video as a deepfake, the platform must review the video and remove it.
What are the implications of this policy?
Deepfakes are likely to be harder to spread online due to the new policy. Deepfakes will also be removed from social media more likely as a result of this policy.
What are the challenges of enforcing this policy?
There are a number of challenges to enforcing this policy. One challenge is that it can be difficult to determine whether a video is a deepfake. Another challenge is that deepfakes can be easily reuploaded to social media platforms.
Can you tell me how individuals can protect themselves against deepfakes?
You can protect yourself from deepfakes in a variety of ways. First, you need to know that they exist. Secondly, don’t believe everything you see online, especially if it comes from someone you don’t trust. You should report any deepfakes you see to the social media platform where you found them, too.
Social media companies are supposed to take action on content that violates the IT Rules 2021 as soon as possible, according to the Ministry of Electronics and Information Technology (Meity). When such content is reported, it has to be taken down within 36 hours and access is disabled. If an impersonator uses morphed images, social media companies have to take action within 24 hours of being notified.
A failure to follow the IT Act and Rules can result in the loss of rights and protections available to these intermediaries under Section 79(1) of the Information Technology Act, 2000.
Rajeev Chandrasekhar, Minister of Electronics and IT, said that the government cares about the safety and trust of citizens. In line with the IT Rules 2021, online platforms have a legal obligation to stop misinformation from spreading and to get rid of it within the specified timeframes. In case you don’t follow these requirements, you may face legal action under the Indian Penal Code (IPC).
To combat deepfakes and misinformation, as well as to make sure digital citizens are safe and trusted, the government is taking action.
Conclusion
We should appreciate the government’s move to make social media platforms take down deepfake videos within 36 hours to combat misinformation and harm online. It’ll make it harder for deepfakes to spread online, and it’ll make it harder for them to get taken down. It’s important for individuals to take steps to protect themselves from deep fakes since enforcing this policy is tough.
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