Trial of Any Wear, Anywhere Clothing Share Service for Overseas Visitors
Japan Airlines and Sumitomo Corporation have launched a really different and interesting trial of the "Any Wear, Anywhere" which is a clothing-sharing service! The deal is especially for foreign tourists and business travellers to Japan who use JAL-operated flights and will measure the environmental value of using the Service.
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The airline said in a statement that with more and more people flying again after the COVID-19 pandemic, and with the recent emphasis in sustainability, there is a growing movement around the world to promote sustainable tourism. Travelers increasingly desire to make more sustainable choices regarding their travel destinations, accommodations, transportation etc., they still lack sufficient options. For example, most travellers now enjoy eating at restaurants and staying at hotels at their destination, but they generally bring their own clothing from home.
The concept of the Service is therefore to provide a travel experience with minimal luggage by offering clothing rentals at the destination, thereby creating environmental value. By expanding the use of the Service, we aim to create an environment where travellers can use local options for all aspects of their clothing, food, and accommodation, transforming travel and business trips into more sustainable experiences. In providing the Service, Sumitomo Corporation will be responsible for developing the reservation system as well as for the procurement, laundering, and delivery of clothes. All clothing items available for rent will be obtained from excess stock of apparel and pre-owned clothing, thereby promoting the concept of a circular economy. JAL will monitor changes in passengers' checked-in baggage weight and verify the reduction effect of carbon dioxide emissions by reduced aeroplane weight due to the use of the Service.
