Now let’s talk frills—or should I say, the lack of ‘frills’ because Alaska is making luxury standard. First Class and Premium Class guests get to strut onto the plane early, like VIPs walking past a velvet rope. And let’s not forget the “most generous legroom of all domestic carriers.” Look at Alaska, subtly throwing shade at other airlines and their sardine-can seating.

Oh, you like food? How about complimentary hot meals in First Class with “fresh, bright West Coast-inspired flavors”? For the foodies among us, this is far from your run-of-the-mill peanuts and pretzels. And for the Premium Class social butterflies, the free cocktails, hand-selected wines, and local beers are just another notch in Alaska’s high-flying belt.

Alaska Airlines isn’t just trying to give you a way to get from Point A to Point B; they’re trying to make you wish Point B was a bit farther away. As they keep stacking up those nonstop routes, let’s just say the other airlines might want to take a few notes.