STAAH, a pioneer in innovative technology solutions designed to elevate the hospitality sector, proudly unveils a transformative collaboration with Roibos, the dynamic marketplace that is reshaping the traditional distribution landscape.

This partnership marks a significant milestone in the Distribution and hospitality industry, introducing a new wave of diversification that seamlessly connects various stakeholders within the ecosystem. STAAH views Roibos as a strategic ally, with the collaboration promising to enhance STAAH’s distribution capabilities across key regions.

The connection model introduced through this partnership streamlines the integration process for hotels, enabling effortless onboarding of new distribution partners. For STAAH, Roibos acts as a catalyst for expanding the reach and impact of its distribution network, offering a gateway to numerous potential collaborations. Moreover, Roibos stands to gain significant advantages from this collaboration, tapping into STAAH’s extensive portfolio of over 20,000 hotels, thereby accessing new opportunities and markets and solidifying its position as an innovative force in hotel distribution.

Commenting on the agreement, Patricia Rosselló, CEO of Roibos, expressed her excitement, stating, “It is a pleasure to connect with STAAH, a significant player in the industry that, like Roibos, continues to redefine how hotels operate and connect with distribution partners.”

On his part, Tony Howlett, CEO of STAAH, expresses his enthusiasm: “We are delighted to have Roibos join STAAH’s connectivity program as an Elite partner and looking forward to a long term partnership that ultimately benefits our mutual accommodation partners”.

This partnership between STAAH and Roibos marks a milestone in the evolution of hospitality distribution, promising mutual growth and innovation in the years to come.

About Roibos

Roibos is a B2B marketplace platform connecting hotels and distribution partners worldwide. The platform simplifies daily operations, allowing clients to bypass intermediaries, reduce time to market, and increase sales and profitability. Roibos focuses on agility, transparency, and a technological platform to empower hoteliers’ distribution.