BLR Pulse is an omnichannel platform that was developed by Bangalore International Airport Limited (BIAL), the BLR Airport’s operator, in conjunction with GrayMatter Software Services. Common pre-travel concerns, like as lengthy security lines and wait times, are allayed by this app. It gives crucial information about the Airport in real-time so that users may move about the terminal buildings and control their journey at arrivals and departures. An independent method of locating answers to various inquiries is made possible by the app’s interactive chatbot function, which will be further curated over time.
BLR Pulse delivers flight status updates straight to customers’ mobile or email inboxes while providing real-time updates on a variety of passenger processing touchpoints, such as entrance gates, check-in desks and security check areas. Additionally, the ‘WayFinder’ feature makes it simple for travellers to navigate the airport. Passengers have two options: reserve a transit hotel for a brief stay or check in for last-minute flights.
Speaking about the new offering, Hari Marar, MD & CEO, BIAL, said, “Travelling through BLR Airport gets more seamless with the BLR Pulse app. The objective is to help passengers plan their travel on the go even before they reach the Airport. We value our passengers’ time and needs, and hence this app comes as a one-tap solution. Through BLR Pulse, we are connecting the physical and digital worlds to create a ‘Phygital’ environment that will provide passengers and visitors with a unique interactive experience. Passenger experience is at the core of our business, and every product that we launch is to enhance their comfort and support their needs through every aspect of their journey through the Airport.”
“As a young company providing innovative products for airports, we are honoured to partner with BIAL to create BLR Pulse,” said Vikas Gupta, CEO of GrayMatter Software Services. “With the growing trend of airports becoming digital marketplaces, offering a digital travel companion to showcase the vast array of services available and hyper-personalize user experience will undoubtedly benefit both Airports and their passengers.”
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