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Renovation vs. Market Reality

Renovation vs. Market reality

Time for brands to understand what’s happening!
Our group continues to renovate hotels, working with Brands on PIP approvals. But the Pandemic has caused major disruption. Markets have changed as a result of COVID. This has been an unprecedented downturn.
 
Brands need to be sensitive to the “new normal”. Yes: no doubt: hotels need to be renovated. But owners need the room to accomplish this within the new realities of the marketplace. Suggestion to brands: take your foot off the gas pedal of design expense and consider future financial returns for ownership in this new world. Remember: it’s nice to have a beautiful property, but more important is to have an enterprise where the financial model is realized.
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This post first appeared on LittKM Group News, please read the originial post: here

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Renovation vs. Market Reality

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