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My husband, Gary Ashworth and I are the proud owner of YourBotswana, an online platform through which we seek to make Botswana, its people and rich culture more visible to the world. YourBotswana’s overall objective is to bring friends of Botswana the world over, as well as Batswana living both abroad and at home, a bit of everything; from factual information, reviews of local services, some interesting current affairs, new developments, right through to different aspects of life in Botswana. The principal aim is for the site to be as useful as it is lighthearted and fun. Unfortunately, many websites about Botswana are tourism-based, promoting the benefits and beautiful destinations Botswana has to offer tourists. We argue the world needs to know Botswana beyond being a safari destination.