It’s 21st century, yet when a woman talks about her periods openly say at an office or a coffee shop, male colleagues or male guests tend to frown. Well may be not frown in disgust but often feel very uncomfortable and very strangely so. Why? Are periods disgusting? Or talking about it in public is not a very honorable thing to do for a woman? I don’t understand what goes on their minds, but sooner or later this needs to stop. Unless this happens, female hygiene which is a very essential part of healthy living will continue to be ignored. Nonetheless, a lot has happened in the positive direction to promote Feminine Hygiene. However uncomfortable it may make people, there are minds which are now opening-up to accepting the fact that women need products and avenues to ensure they are taking care of their private parts to keep them infection free.
As a result, the global Feminine Hygiene Products industry is booming! Its no surprise as for the sake of argument if we have 50% of the world population that is female, then the opportunity for growth in this market is immense. As of now the products available in the feminine hygiene category are – sanitary napkins, tampons, period panties, menstrual cups are in the category of consumable and reusables. Then we also have other products like antibacterial liquids and anti-rash powders, as well as toilet seat cleaners to avoid contracting urinary infections, which are also gaining popularity gradually.
If research reports are to be believed then the Global Feminine Hygiene Products Market was valued at USD 37.4 Billion in 2018 and is likely to go up to USD 52 Billion by the year 2023, growing at a steady compound annual growth rate (CAGR) of nearly 6.8% year on year staring 2018 and ending in 2023. The facts are taken from Research on Global Markets.
Much credit goes to the entrepreneurs operating in the global feminine hygiene products market who decided to focus on this sector. Earlier feminine hygiene often got mixed up with regular personal care products, but doctors believe that the intimate parts of a female body require better care and specific products to ensure they are free of bacterial infections. In fact, one in every third woman is suspected to have contracted urinary infection at least once in her lifetime. Doctors say that washing vaginal area with soap is not recommended. The PH levels are not suitable to treat such a sensitive part of the female body. Hence many vaginal wash products have been manufactured in order to cater to women who have a tendency to contract urinary tract infection very fast.
Similarly, sanitary pads are often uncomfortable and in the absence of frequent change may cause infection. Women who are outdoors and are invested in hard physical labor, need better products to cater to their needs during periods. Hence, tampons and menstrual cups were designed keeping in mind the comfort and needs of the working woman. The fact that entrepreneurs are taking female needs so seriously and designing products to cater to a variety of women indicates a significant positive change in mindset, which is believed to shape the future of the Global Feminine Hygiene Products Market.
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