There's a new king in Supermarket Hummus in the US and it's... ( Drum roll) ... Holy Hummus.
WOWA WEEWA it is good.
I bought it randomly in the supermarket in LA, one day when they ran out of the other ones I tend to buy.
There's nothing very special in their packaging. It looks like all the other ones -but wait till you taste it...
It's AAAAMAZING!
They have 4 flavors: Homestyle Hummus with olive oil, Jersualem with Tehina , Nazareth and Classic.
They're all really good.
The best in my opinion is their Homestyle Hummus which has lots of chickpeas and feels coarse and fresh like restaurant hummus in the middle east.
Their second best in my opinion is Jerusalem Hummus which is much creamier and also excellent.
Their last 2 flavors are Nazarath and Classic. Two flavors that are really good and no one will ever complain about until they tasted the Homestyle. The main difference is the texture while the Homestyle seems to be the coarsest, the Nazareth somewhat coarse and the Classic the creamiest.
For those who love creamy rather than coarse - you will find everything you are looking for in the Classic.
TASTE:
The hardest thing in making Supermarket Hummus is figuring out how to ensure it doesn't have that "plastic" aftertaste of preservatives and other ingredients which make it feel somewhat generic.
Some of the Hummus companies place a lot of garlic or garlic flavoring that hides the fake aftertaste,
while others simply place more focus on texture than on taste.
To get additional flavors that taste a bit different and don't have the same aftertaste and garliccy flavor - some larger supermarket chains have started experimenting in recent years in distributing creamed veggies made from other ingredients not chickpeas yet still call it Hummus - even thought hummus based on my understanding has to be made from chickpeas.
It's like making a cauliflower cream and calling it peanut butter cream made from Cauliflower - just cause you think people will like the idea of peanut butter more.
Because of Covid 19 - a lot of restaurants have closed and many people prefer buying supermarket hummus that feels safer and has less potential for Covid 19.
That's why it's super important to choose the right one.
It seems that Holy Hummus isn't available in many supermarkets and even in the ones it is available it tends to run out very quick as it's possible the word on the street has already spread about the uniqueness of this tasty hummus.
I purchased this hummus first time at the Israeli supermarket - Samy Makolet on Fairfax blvd in Los Angeles, CA They also tend to run out of it quite fast and I had to follow up to figure out when they get more supply to purchase more of it. It seems it's sold in a few supermarkets in LA.
From the Holy Hummus website it seems it's a NY based company so they might already be available to purchase all over the nation or at least in large cities from LA to NY.
Because of Covid 19 - I couldn't do blind tests with friends - but I did recommend they all purchase it and let me know their thoughts and they were all blown away by the taste that is quite unique for a supermarket hummus.
Bottom line - I hope with Covid 19 and the fact many people aren't shopping in smaller supermarkets only buying from large retailers like Costco, Amazon, Whole Food, Krogers etc ... that people will still discover this new company that is still mostly sold in smaller supermarkets and is mostly sold out.
I also hope they slowly make their way into the larger retail chains - yet not compromise their unique and unbelievable flavor that tastes as good as many restaurants.
Their website:
http://www.holyhummus.com/
Enjoy...
