You are probably contemplating how am I going to make money this Airbnb off season? You have looked at your calendar to find a meagre amount of bookings, what should you do?
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How low can your Airbnb off season price go?
This may sound obvious, but Lower prices do result in more bookings being made during Airbnb off season for your city. You need to experiment with a variety of prices prior to finding the optimum price for the season. We recommend lowering your price by around 25% in off season, however this may vary depending on your location. Travellers that see Airbnb’s at a lower price than usual will take the opportunity to book your listing- similar to a sale. Furthermore Airbnb off season travellers are often on a break from work or their studies, they take the lower priced season as a opportunity to travel for a lower price.
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Putting in more effort in during Airbnb off season
The worst possible outcome from a potential guests point of view is to perceive your Airbnb listing as boring or uninspiring, especially during off season. Therefore you need to initiate some charm offensive to procure some bookings. You can add perks to your listing, making it more appealing to potential guests. Think about what can you provide to make the guests stay more valuable and make them want to take a vacation. For example you can provide free breakfast, pick up and drop off your guests prior to checking-in and checking-out or provide tickets to a local event/attraction/restaurant.
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If you can’t get bookings approach your market
Customer service and networking are organic methods to boost your occupancy during the Airbnb off season. Word-of-mouth is another aspect to consider. Try emailing your previous guests (if they have permitted you) and notify them about a special offer for your listing. Invite them to your Airbnb this Valentines Day at a discounted price. This method has potential as you are reaching out to people who have stayed at your Airbnb before; hopefully they had left positive reviews so they can recommend your listing.
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Optimise your Airbnb ranking
Airbnb promotes listings up the rankings when hosts provide great guest interaction and swift conversion. Updating your Airbnb calendar often is another great tip, as being responsible updating the calendar and prices shows more activity. Furthermore having a instant response time to inquiries will increase your chances of attaining the booking. Another factor to consider is being reliable and pleasant with your guests. Always try to prevent a cancellation even if the guest makes changes to the booking in question, possibly lower the minimum stay requirement to prevent recurring issues. One last tip is to update your Airbnb title according to the season, as you will not have the same title in summer and winter.
For more information on Premium Airbnb London Property Management please contact us at [email protected] or visit our website www.winwinnkeeper.com
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