Your Airbnb listing description is more than just a specification of your property. The description section is the opportunity for you to bond with potential guests on a touching level and create the element of making your listing unique. This task may seem difficult however it is absolutely feasible. Continue reading on to find out five tactics to develop your Airbnb listing to the next level.
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Do not use frugal words
Have a look at your current Listing Description. Can you see any examples of poor word choices such as “good” “great” “comfy”. If you find words like these you are better off rewriting your listing description. You need to utilise unique descriptive words rather than the norm choices. Your property may have an amazing view, however it is the task of the listing description and photos to demonstrate it. Instead of pushing “amazing view” explain to your guests what they will actually be able to view from your property. Does the property have a balcony or window overlooking the city landscape or can you see the sunset and sunrise from the property. If you are unsure always take a look at your competitors, as you want to differentiate from their description. For example, do not use a description like this “This is the best vacation rental in North London”. A much better way is “80% of our guest reviews state that this is one of the best-located apartments for couple getaways in North London – right beside award winning restaurants and extravagant bars and clubs.”
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Section your Airbnb listing description in segments
Guests generally look at your description searching for various essentials to certify the booking selection. For example a family planning a holiday might be apprehensive with your bedroom and bathroom set-up. Whereas a group of festivalgoers may be more concerned with how close your property is located to a particular location. In the modern day guests may just skip through your Airbnb Listing Description if you do not make it easy for them to find out what they are searching for. Therefore we recommend segmenting your content into small plausible sections with eye-catching subheadings, making it more convenient for all potential guests to read through your listing description for precisely what they want to discover out or see. Try presenting the user to your property with a brief introduction, then following it up with distinct sections for each of the living spaces, bathroom, bedrooms, outside amenities and locality. But bear in mind that all properties target their own unique audiences, consequently focussing on the structure is key to showcasing the listing description.
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Outline your distinctive selling points
The most relevant piece of advice we have for you when looking to improve your Airbnb listing description is to state your distinctive selling points promptly and regularly. We assume that there is a lot to adore about your property, however a beneficial activity is to think about 4/5 characteristics that sets your listing to be distinctly diverse from your competing listings. This could your property having a balcony, a children friendly game room, and outdoor garden space facilitating a BBQ or a swimming pool. Once you have accordingly identified the traits allowing your listing to stand out from others make sure you mention them from the beginning, within the first sentence of the listing description is a good idea or at least the first paragraph/section. Since you only get one opportunity to impress the viewer you have to capitalise.
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Forming a voice to establish a certain vibe
When decorating your property you would not follow the same steps as you would for a premium city penthouse and a cabin in a rural vicinity. The holiday short-let market is extremely intimate, for most guests selecting a property is not just about finding a place to stay at but also a counterpart for them to express character and essence. The Airbnb listing description you select creates an opportunity to demonstrate the persona of your holiday rental. If you are pursuing a family to short-let your listing we advise you to utilise casual, conversational language and refer to themes of enjoyableness and intimacy. However if you are describing a premium couples retreat you should utilise classy and cultured language with the use of frequent references to indulgence and exclusivity. You need to decide what your potential guests find most vital and understand what tone and language to use.
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Contemplate like a guest would
As stated previously it is key to think like a guest. Your potential guests are the people you are trying to cater towards within the listing description- so always keep that in mind during the creation of the description. One method that eases this process is to create particular guest personas; this can be based around the most likely type of guests your listing attracts. Using the guest personas will make sure you stay on track to accommodate to their needs within the wording of the description. It is much more simpler to write your listing description based on particular guest personas such as Molly the Travel Blogger, Samuel the Family Dad and Lucy the Athlete.
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