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Hollywood’s Lorenzo Rusin Weighs In on Bond Film Brand Integration

If you are a fan of James Bond, the king of luxury and mystery actually sets the tone for a perfect case study when we talk about product placement. Since Sean Connery first stepped into the 007 secret agent role in Dr. No (1962), product placement has been instrumental to the success and technological “wow” in […]

The post Hollywood’s Lorenzo Rusin Weighs In on Bond Film Brand Integration appeared first on Luxe Beat Magazine.



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Hollywood’s Lorenzo Rusin Weighs In on Bond Film Brand Integration

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