A strong Brand brings numerous benefits to a business. From increased market share and revenues, to customer loyalty and attracting the best talent, its importance cannot be overestimated.

When looking for Vans for your fleet, you’ll likely be picturing a white van with the company’s logo and telephone number splashed over it. Yet your brand is about much more than your company logo. We explore what makes a good brand and how this translates to your decision to buy old or new vans, or opt for fleet hire over a capital purchase.