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The curious case of Magik Book, an innovation seeking rationale

Tags: catalogs magik
Product catalogs are bestsellers among certain types of readers. Catalogs are made for browsing, viewing beautiful photographs and for dreaming of owning products listed on a glossy paper. Of course, catalogs were one of the first print products to move to the internet because of cost savings, accessibility and ease of keeping them up-to-date. Magik […]


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The curious case of Magik Book, an innovation seeking rationale

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