PATA Human Capacity Building Programme themed “Explore the Art of Storytelling” was jointly organized by Pacific Asia Travel Association (PATA) Nepal Chapter and Nepal Tourism Board (NTB) on 13th and 14th August 2018 at Hotel Himalaya, Lalitpur. The 2-day program, which was one of the initiatives of PATA Nepal Chapter to enhance the skills of tourism industry professionals, was delivered by key speakers Dr. Mario Hardy, CEO – PATA; Stu Lloyd, an award winning professional story teller, writer and Chief Hothead – Hotheads Innovation; Choy Teh, PR Manager – Bannikins; and David Fiedler, Partner and Creative Director – Singular Foundry. Altogether 65 participants from travel and tourism sector of Nepal including the professionals, government officials and media attended the program.

The programme that was focused on the basics, tools and importance of storytelling had a series of intensive interaction and practical activities. On the first day, the programme started with an opening addressing by Dr. Hardy highlighting the need of storytelling in the exponential growth of tourism. The speech was, then, followed by Workshop Session conducted by the travel industry experts Mr. Lloyd and Ms. Teh. The second day had two sessions by Mr. Fiedler on “Building Empathy into Great Storytelling” and “Singular Purpose”. He presented a new case for empathy in Marketing Communications and conducted group activities on how to uncover and develop an authentic purpose statement of a company. The second half of the day had a concluding session where Mr. Lloyd wrapped the two day activities and Dr. Hardy provided some insights to Startups and Entrepreneurs for bringing about remarkable innovations in tourism sector.  The programme concluded with a certificate distribution session in which Mr. Deepak Prasad Joshi, CEO – Nepal Tourism Board and Dr. Mario Hardy, CEO – PATA jointly handed over the certificates to all the participants. In his closing remark, Mr. Joshi extended gratitude to all the facilitators and PATA members for their immense support. The programme was hailed as successful by the participants. “The programme has exceeded my expectations as I have learned the magic of storytelling. I hope the skills I have got is sure to enhance my professionalism in days to come,” said Santosh Basnyat, one of the participants from Smartly Yours.

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