Botify conducted a survey to find out what shoppers thought of using AI search for finding new products on different platforms. As we know, many search engines including Google have added AI-generated anwers in their search results so Botify saw some potential in discovering new products this way. The results of the survey showed that 44% of the shoppers know what generative AI search is, out of which 58% of Gen-Z and Millennials each knew about it the most while Baby Boomers (74%) didn’t really know about generative search.
The respondents of the survey were asked whether they have used AI search or not, and if they were satisfied with the results. 37% of the respondents answered that they have already used the AI search and found out that they are satisfied with the results. 34% of them said that there is no difference in regular and AI search while 28% said that they feel like they have to explain their query more while making an AI search.
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The survey asked the respondents if they believe that AI generated results can make online shopping and discovering new products easier. 55% of the respondents, which were the majority, answered yes. 36% of the respondents in the survey hadn’t used AI search while 25% of them just used it for testing. 17% of the consumers also preferred AI search results over traditional results because it is easier and faster for AI search results to show up.
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