Search Engine Giant Google has just confirmed that it will be blocking all sorts of suspicious emails coming in users’ direction.
Any email that has been generated in bulk by questionable sources or those featuring a theme that does not meet the company’s strict spam thresholds would be prevented from reaching users’ inboxes, the company added.
Google has also paved the way for the latest guidelines on this front including those that do not reach a certain spam threshold or have the ability to get messages authenticated. The goal appears to be related more toward ensuring all its defenses against spam are intact and the same is true for threat actors trying to conduct phishing attempts online.
As mentioned by the firm in October, the company requires people wishing to generate emails in bulk such as those crossing the 5000 daily mark toward Gmail accounts to first have certain safeguards in place.
This entails DMARC and SPF for authenticating emails in certain domains.
Such new guidelines also ensure these senders don’t roll out unwanted texts that give rise to one-click options for unsubscription and even generate replies to unsubscribed requests in just a two-day timespan.
The search engine giant added how spam rates should currently stand at a major low and need to be below the 0.3% figure as they feel that’s standard for dealing with email deliveries for a while now.
Other guidelines include headers featuring the ‘From’ shouldn’t impersonate Gmail and anyone that fails to comply with such issues including those having to do with rejected emails or those sent out to recipients and spam would be called out.
Bulk senders that don’t meet sender requirements will also soon be attaining temporary errors and error codes across a smaller portion of texts that fail to meet user requirements.
These errors assist senders in identifying any emails that don’t meet guidelines so they solve an issue immediately that might be hindering their compliance.
Beginning this April, Google stated that the goal is to reject traffic deemed non-compliant. The rejection would be slow and could impact non-compliant traffic. They also spoke about how strongly they’re recommending senders to utilize periods of temporary failure so that these changes are more easier to incorporate now than before.
The search engine giant also spoke about great plans linked to the enforcement of these regulations from June with a faster timetable related to domains making use of bulk emails since the start of January.
As mentioned by search engine giant Google, the latest series of guidelines was first rolled out by AI-based defenses that can be involved in successfully blocking close to 15 billion emails that aren’t wanted daily. This would prevent the majority of spam from arising as well as phishing attempts and other forms of malware related to users’ inboxes being bombarded with such themed content.
Speaking during a team conference, the company’s head for Gmail security and trust added in October of last year how the real goal was to shut any loopholes that were getting exploited by attackers who are threatening people’s daily use of Gmail.
It seems like the company has come a long way in terms of fulfilling its promise after the announcement of this latest safeguard. And while some might say it was a long time coming, well, better late than never, right? What do you think?
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