TikTok has become an exceptionally popular platform for Creators who want to appeal to the most valuable demographics out there. As a result of the fact that this is the case, the platform has constantly been adding new features to make itself easier to navigate for creators than might have been the case otherwise. The latest new feature to hit the social media and short form video streaming service is Creator Search Insights, which can provide valuable information about the latest trending topics.
With all of that having been said and now out of the way, it is important to note that this tool can be immensely useful for creators looking for inspiration. In order to access the tool, you need simply type in Creator Search Insights in the search bar and the data will be pulled up for you. This data can be divided into two categories, namely “trending” and “for you”.
Both options will reveal the most popular search terms that you might want to keep in mind, and their popularity will be displayed in a percentage. The higher the percentage, the more popular that topic currently happens to be. You can also organize the topics by category, and the For You section will enable you to scroll through a customized feed based on your own personal preferences with all things having been considered and taken into account.
Taking a look at top ranking videos can be useful because of the fact that this is the sort of thing that could potentially end up providing creators with a roadmap for their own strategies down the line. The tool is also receiving a ton of praise for its relative simplicity, with TikTok prioritizing a seamless user experience above all else.
It will be interesting to see if this tool and others like it will inspire creators on the platform to increase their output. This will be crucial for TikTok’s own attempts to grow at a rapid pace, and potentially give YouTube a run for its money as the premier destination for online content both for creators as well as for audiences.
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