Product reviews and ratings on Amazon are not always true and sincere. Most of the time, they are fake and that's how fraud on Amazon happens. Now, Amazon is trying out AI reviews and the results are quite interesting. It was predicted that using AI reviews on Amazon would bring more fake reviews and the customers’ trust in Amazon products will decrease. Shira Ovide from The Washington Post, did some research on Amazon to see these so-called AI reviews. She picked a cup from an Amazon shop and scrolled down to see the reviews. The very first thing she saw was a few sentences about ‘what customers say’ about the cup. Amazon said that it's a summary of more than 40,000 reviews of the product. To see these AI summaries, users need to log in and not every product on Amazon is seen with an AI summary of all reviews.
The positive reviews are highlighted in green while the negative ones are highlighted in yellow and gray. AI summary is advantageous if the customers do not have the time to read every review of the product. But we still cannot trust AI reviews completely. When searching for other AI reviews, it was found that the AI didn't summarize some big negative reviews of a product while exaggerating its positive reviews. If the human reviews of the product are fake, then obviously the AI review will also be fake as it summarizes the already existing reviews.
I’m a big fan of the AI-generated summary reviews on Amazon. Look at this one on “smell” for a bathmat I was looking at: pic.twitter.com/bq0ND9zSaC
— Disabled Doctor (@DisabledDoctor) October 10, 2023
I’m pretty meh on most applications of AI I see in the wild, but I really appreciate this Amazon AI-generated summary of user reviews, very helpful! pic.twitter.com/veSTMpnPU7
— William Eden (@WilliamAEden) October 2, 2023
Amazon rolling out Ai-generated reviews 🤯 pic.twitter.com/uAgzxHjupN
— MR SAJ 🇬🇧🇵🇰 (@mr_saaaaaaaj) January 8, 2024
Amazon is doing summaries of customer reviews now! And this approach to doing summaries is my current favourite!
— Param Aggarwal (@paramaggarwal) November 11, 2023
Since the time I've been working on my own MakeMyTrip hotel reviews summariser, I've been thinking a lot about what is the best way to do AI-generated summaries.… pic.twitter.com/hZNBtGC9QS
Amazon is having AI-generated summaries from reviews now - weird future. Wonder if this is going to empower companies to censure/remove review features in the future 🤔 pic.twitter.com/6bKq7jtZWV
— wangless ✌️ (@wangless_) November 12, 2023
I learned that Amazon added an AI-generated review summary and it sucks apparently (the product is not eyeglasses) pic.twitter.com/UX9eREJkQr
— Frosst 🦥 (Kohmi Hirose Arc) (@Prossperrous) November 8, 2023
Amazon AI-generated reviews are top notch. Check out this summary review of.... 18-gauge brad nails pic.twitter.com/lTVmXOhf2X
— the guy on Mintwood Place (@Washington20009) December 28, 2023
Spotted: AI-generated aggregation of customer reviews on Amazon. Wildly inaccurate review below for a wood chipper (not a “string trimmer”)
— Sarah Sluis (@SarahSluis) October 7, 2023
Rating the review of reviews only ⭐️⭐️⭐️. pic.twitter.com/MucA0m9kBM
I'm seeing AI-generated review summaries on Amazon for the first time. pic.twitter.com/uqDCyfPk4r
— Teja Karlapudi (@teja2495) December 12, 2023
Another thing that e-commerce websites like Amazon, eBay, and Shopify are using AI for is to write product descriptions after showing a picture of the product. Meta and Amazon say that such kind of AI usage will save them the cost of product advertisements and will be far better than the ones you see on shopping sites.
- Also read: New Product Listings On Amazon Causes A Stir Due To Bizarre AI-Generated Names Like ‘I Cannot Fulfill This Request It Goes Against OpenAI's Policy’
Photo: Digital Information World - AIgen
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