In the ever-competitive world of Social Media, the race to attract and retain users is a never-ending game of cat and mouse. Enter Threads, an app from Meta, formerly Facebook that is urgently attempting to grab the attention of Elon Musk's X (formerly Twitter). Threads has a few tricks under its sleeve, and it appears they're finally ready to take on the big dog. Let's explore the amusing world of social media one-upmanship.

Threads Join the Party of Trending Topics

Threads has taken a risk in its drive for social media dominance. They're adding a "Trending Topics" feature to their app to keep users up to date on the newest debates, as spotted by Willian Max. Yes, you read that correctly - they are. They're adding a "Trending Topics" section to their app, allowing users to stay on top of the latest discussions. Yes, you read that right – they're taking a page out of X's playbook. This is akin to a friendly neighbor deciding to redecorate their house to look just like yours.


Threads users can now keep track of all the hot conversations taking place within the app thanks to this new feature. It's like listening in on the most juicy chatter at a crowded party. You can join the chat by tapping on any topic, just like you can on X. Threads, although claiming to be uninterested in news and politics, may now be giving X a run for its money in the real-time news conversation department. Talk about attempting to have your cake and eat it as well.

More Post-Creation Elements Than You Can Shake a GIF At

Threads aren't only interested in popular subjects; they aim to improve your complete posting experience.

Via: https://www.threads.net/@chris

Prepare for a slew of voice posts, GIFs, and polls! It's as though they're piling on extra toppings. your social media pizza than you ever thought possible.

Editing and Self-Promotion: Threads' Double Whammy

Threads is also considering allowing you to edit your posts - subject to a time limit, of course. It's like giving you the ability to change history, but only for a short time. They're also working on ways to promote your Threads activity on Instagram and within the app. It's similar to giving your social media game a boost.

#Threads is working on the ability to edit posts within 5 minutes 👀 pic.twitter.com/TlyoieQNcM

— Alessandro Paluzzi (@alex193a) September 21, 2023

Threads' Achilles' Heel and X's Achilles' Heel

Now, let's talk about X's dirty little secret: 80% of its users are merely observers, not active posters. They're like the audience at a stand-up comedy concert, laughing along but not taking the stage. Of the 250 million daily active users on X, only 50 million dare to share anything at all. That's a small fraction of the platform's user base.

And here's the kicker: 400 million of the 500 million posts on X per day are replies, re-posts, and quotes. Only 100 million of the updates are new. It's like a bad game of telephone, with everyone passing around the same message.

If media organizations, journalists, and publishers abandon X owing to changes in link previews, the platform could suffer a considerable setback. Not to mention Elon Musk's daily campaign against the "mainstream" media on X. Threads may find a home in the social media world if he continues to push them away.

Conclusion: Threads' Quest for Dominance

Threads is not backing down in the war of social media heavyweights. With its new features and focus on X's Achilles' heel, it's evident that they're prepared to compete with the big boys. It remains to be seen whether Threads will emerge as the ultimate social media champion or fall into the shadow of giants like X. But one thing is sure: competition is heating up, and it's all taking place in the realm of tweets, trends, and GIFs.

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