What’s your reason for writing content?
You want people to read it.
To get more people to read your content, you want it to rank well in the search engine’s result. To achieve that goal, you should deliver what people need.
This is when we come to the concept of educational content. When you deliver content that informs in detail and offers practical steps towards solutions, you’re closer to developing a trustworthy brand. But this has to be SEO content at the same time. You’ll still use the technical elements of search engine optimization, while delivering more value through an educational approach.
Educational SEO writing is one of the most efficient content marketing trends at the moment. It works for your brand, it works for your audience, and it works for Google.
Tips: SEO Planning for Educational Content
1. Use KeywordsTo clarify why you need keywords, we should simply answer the question: what is SEO content? Yoast has a simple definition for it: “content that helps your web pages to rank high in the search engines.” For your content to rank well, you should focus on three main elements: keyword strategy, copywriting, and site structure.
When you use keywords that your audience uses to search Google, you’re showing that your content is relevant to their query. Google’s bots will see these words in your content, so they will evaluate its relevance.
If you have no idea how to search or use keywords, your essay service provider can help with that. Choose a writing agency that works by your instructions. The writers will conduct keyword research for you, and they will use these technical SEO elements in context.
2. Increase the Word CountLet’s make an experiment. We’ll use Google to search for a particular phrase: how to write content.
Currently, the top position in the results of such search is for this detailed guide by Quicksprout. It’s very long and looks like an eBook in the form of a blog post. If we check the other results on the first page, we’ll see that most of them lead to long-form content.
This is an important hint for content writers. Your readers should learn as much as possible from a single post. That’s the whole point behind writing educational content. You don’t want them to search more and bounce from one article to another until they get all the information they need. You should provide it in a compact form.
3. Optimize Outdated PagesThe best thing about writing educational content is that you can use it on the long term. Even if it’s an article from five years ago, you can optimize it.
- Search new relevant keywords and add them in a logical way. This will make your old content more competitive for current searches.
- Repurpose the content in different formats. If it was an eBook, you can break it down into several blog posts. You can also create podcasts, brochures, videos, infographics, email content, and webinars out of old educational content. If you’re too busy for repurposing, you can rely on services that provide around-the-clock assignment assistance. Professional writers and editors will bring your outdated content back to life.
- You’re allowed to share old content across channels. Remind your followers of a great post that gives them a lot of information.
4. Use Related SearchesWhen developing educational content, related searches can help you understand the intent of your audience.
Let’s take the same example from above: how to write content. When you scroll down the page of Google’s results, you’ll see the related searches:
This helps you understand what questions people are asking and what they really want to know. You can cover those points in the same article, but you can also use them as separate topics.
5. Always Use Natural LanguageKeywords and other SEO elements may make you too… technical. They are important. However, the focus is on the educational element of your content. It has to be unique, powerful, and useful for the audience you have. It must answer their questions and offer action tips.
For Google’s bots to see how useful the content is, you need keywords to power it up. However, you’ll fit those keywords into natural sentences. Your reader shouldn’t even notice they are there to serve the purpose of attracting Google.
Write Content That MattersWhen you’re about to start working on a new piece of content, you tend to think: “It should bring me more traffic.” That’s not the right mindset to have. You should approach it with an intention to bring more value into the online world. You have lots of knowledge that you can share. Your audience should benefit from that knowledge. You need to express it in a format that’s easy to learn from. The SEO elements should still be there, so your audience will find the content through Google.
The blend between search engine optimization and the educational approach is the perfect recipe for creating content that works.
BIO: Michael Turner is a writer, SEO specialist, and social media marketer. He works on multiple projects at a time, so he knows a thing or two about time management, too. Through his blog posts, Michael shares tips from his SEO and SMM practice.
Featured photo: Unsplash.
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