According to TIME, the average attention span for humans is only eight seconds (compared to the goldfish at nine). Eight seconds. That’s how much time you have to catch and maintain consumers’ attention. And when it comes to online marketing, that time can be cut even shorter.
Luckily, infographics are full of visuals and graphics, which often trump wordy posts when it comes to competing for attention. Infographics take information which could have otherwise been overlooked and turn it into something visually appealing, drawing viewers in and generating potential clients for your business.
When it comes to producing infographics, the simpler, the better. The less text you have on infographics, the more simplified they will be, and will have a higher impact among consumers. Infographics allow you to organize information into an informative and interesting way that’s easy for consumers to understand.
Potential clients don’t want to take time out of their day to focus on a product or service you’re aiming to sell, therefore making a simple infographic that can put the information into short, clear thoughts is much more appealing.