In our increasingly digital world, social media is an important business tool. The far-reaching power of sites such a Twitter, Facebook and Instagram, allows brands to interact with their customers, attract new ones and increase their exposure. However, as much as these sites have the power to build and make a brand, if not used properly, they also have the potential to break a brand. That’s why we’ve created our new infographic, which explores the dos and don’ts of using social media for business.

We’ve also uncovered the best examples of top brands that have mastered social media, such as Tinder and L’Oréal, as well as those who really should have thought twice before sending a tweet or posting to Facebook. Have you ever made one of these social media faux pas?