Content Marketing is an important part of any good digital marketing plan. However, developing your content marketing strategy can be a daunting task, whether it’s coming up with topics, or figuring out how to get exposure for your content. Looking at your competitors’ content marketing can be very helpful in getting you started on your own content marketing strategy.

Learning how a company creates content, what channels it uses to deliver that content, and to whom they’re marketing, can give you valuable insight on how to create and use your own content. Watching customer reaction to a company’s content marketing will also provide useful information, such as the likes and dislikes of the customers.

Find the Content

Before you can analyze the content of your competitors, you have to find it. Look through the website. Content is most often located in particular areas of the website, such as Case Studies, About Us, News, Press Room, Blog, or Resources (or similar names). Take note of any blogs and the purpose of those blogs. If a sitemap is published within the website, that will be helpful for locating content. Social media can also be a clue as to where their content is published, as many businesses share their content on social media.