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Is Your Sloppy Content Turning Customers Away? Blog
Consider the content on your website and in your blog posts, the product descriptions in your eCommerce store, your lead generation pieces, and your emails. Every word makes an impression on your customers and prospects. Small businesses with remote workers around the world don't have a brick-and-mortar shop. So the face you put forward in your content should represent your company well. If your content is rife with punctuation and spelling errors, technical gaffes, or vague wording, what impression does that send? Here are 10 ways to make sure your content is concise, technically accurate, and clearly understandable so your potential customers focus on your product's or service's benefits instead of bad writing.
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