CDC launched Start Talking. Stop HIV. in 2014 as part of its overall Act Against AIDS campaign, which aims to reduce HIV infections among gay, bisexual, and other men who have sex with men by encouraging open discussions between partners and friends about a range of HIV-prevention strategies. Start Talking. Stop HIV. recently introduced new materials that feature individuals telling their own stories. These new resources include printed materials, web banners, and new videos:
- 30-second PSAs;
- Two-minute shorts featuring in-depth conversations about HIV-prevention options; and
- Behind-the-scenes recaps that share the stories of campaign participants.
Instead of simply translating the English materials into Spanish, the Start Talking. Stop HIV. campaign developed materials specifically for Spanish-speaking audiences. Both the English and Spanish versions are based on solid research and testing with their intended audiences.
Start Talking. Stop HIV. is one of CDC’s most popular campaigns. For example, the PrEP option video has been viewed over 1.2 million times, and an HIV-prevention music video was released in 2016 to much acclaim. As with all of CDC’s Act Against AIDS materials, everything is available for free, and the updated Start Talking. Stop HIV. English and Spanish websites offer a variety of resources.
With this refresh of Start Talking. Stop HIV., CDC continues its commitment to research-driven products designed to reduce HIV transmission and improve the health of this population. Anyone can stay up to date with the latest campaign activities by liking the campaign’s Facebook page and using the hashtag #StartTalkingHIV to join the conversation.
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This post first appeared on Blog.aids.gov — HIV Policy & Programs. Research. New Media., please read the originial post: here
