Gone are the days when you were required to prepare a long list of items and wait for Sunday to visit a supermarket to buy them. Not only are supermarkets overcrowded on weekends but also mismanaged. The most irritating thing is to wait in long queue at the billing point. Mobile apps for retail save you from this annoyance.
There is no need to wait till weekend to get the required items or go for shopping. It is possible to do so side-by-side on mobile while chatting or during night time. Yes, you heard it right! As these retail apps work 24*7, there is no time constraint or restriction for shopping. Retail mobility solutions are beneficial for both Retailers as well as customers.
Impact of Mobile Apps on Retail Industry
Searching for the required items is easy
All the items are listed category wise in the retail app. This makes it simple for customers to search for the required item and add to the shopping cart. These apps also give real time suggestions based on the items you add to the cart. In case a customer added a pack of bread to cart and is forgetting to buy butter and cheese, these suggestions come in handy.
It is also good on retailer’s side as customers end up purchasing more items from the store than written in their requirement list. With thousands of people following the same practice, the sales quotient of retailers increases dramatically.
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Getting to know the product before buying
Using an app, retailers can provide complete information on a product with exact features and specification along with warranty details. This way, there is no miscommunication between retailers and customers. It is a satisfying buying experience for customers as there is no shopkeeper to lure them with inappropriate reviews on a product.
Retailers are always in short of customer reviews and feedback. However, as it is possible to give feedback on the app itself, many customers are engaging in writing about their experience. This helps retailers to know which items are preferred by customers are which ones should be deleted from their store for bad quality reasons.
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Personalising user experience
The biggest challenge faced by retailers is to keep customers interested and loyal to their store. The main factor driving customers to divert to other store is attractive deals and discounts. This problem of retailers is taken care of by the app by sending push notifications to app users on the latest and upcoming deals. With a mobile app, it is easy for retailers to plan and deploy loyalty programs for customers.
Marketing and Customer Relationship Management
App allows customers to share their experience in form of feedback and even on social media websites. Customers can bookmark several products or add to wish list on the app and share the list on social media sites. This leads to increase in your brand awareness among people. Customers complains and queries can be well addressed through the app. This enables to maintain good relation with customers.
Retail mobile app development is a growing field with more retailers opting for mobility solutions. Mobile app developers in retail industry are trying to include more enhanced features for better and more personalised shopping experience.
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