Vlogging is a popular form of online content that captivates billions of viewers across various platforms. Vlogs, or video blogs for short, show a unique and personal perspective on the lives and experiences of content creators. Vlogging can now be anything; it can be engaging on a heated topic, gaming experiences, tutorial content, and many more. But what actually drives viewers to keep coming back for more? We will dive into the psychology behind vlogging and explore the reasons why viewers find this form of content appealing.