In “How to Spy on Your PPC Competitors,” my post in August, I addressed going to “stealth mode” by excluding your competitors’ IP addresses in Google AdWords and other pay-per-click platforms. This prevents competitors from seeing your PPC ads. Not only does that keep competitors from seeing what you’re up to, but it also saves money because you don’t have to pay for their clicks. A reader posted this comment to my August post: “Please write an entire post about IP identification. I know it can be difficult to actually get the network’s IP to block devices on that level.”

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