Is maintaining a feature-rich mobile app for your e-commerce business taking a toll on your profits?

Are you failing to offer a competitive user experience through a web app?

If the answer is yes, you need to consider switching to PWA.
Top-notch functionality of a mobile app or the in-browser usage ease of a website; you don’t need to sacrifice either while choosing the best web development mode for your e-commerce business.
While swaying between the two most obvious web development choices I.e., mobile and web app, you tend to miss a worthy web development option for your e-commerce business: Progressive Web Applications (PWA).
Let’s understand what Progressive App Development is and how it can boost your ROI.

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What is Progressive App Development?

A PWA app is your way to have the best of both worlds. It is built on the technologies we all know- HTML, CSS, and JavaScript, making it highly user-friendly. But here’s the twist. It also offers the feel and functionality of a native mobile app. When you opt for a PWA for your e-commerce business, you ensure –

• Enhanced User Experience
• Better User Engagement
• Lower Maintenance Cost
• Improved SEO
• Improved Conversion Rates

Did you know a PWA app has doubled the daily active users for Starbucks? Orders they receive on desktops are the same as they receive on mobile phones. It is not the only brand that has benefited from switching to a Progressive Web App.
Flipkart has seen a whooping rise of 70% in its conversion rate after choosing PWA for its web presence. Trying to envisage your brand in their shoes? Let us tell you how PWA can help your brand double its ROI.

Also Read: How the fintech industry is influenced by the growing popularity of cloud computing? The unrevealing secrets!!

Seven Ways PWA can be a Game-Changer for Your E-commerce Brand

You may use a web app cost calculator to evaluate how costly e-commerce websites can be. On the other hand, any mobile e-commerce application can make the SEO a limitation. At such a crossroads, PWA addresses many such pain points and emerges as a game-changer. Here’s how you can get benefited from a PWA –

Ease of Access

Every time a potential buyer searches for a product or service online, they seek out a seamless user experience without having to download a new app from the Play Store. A progressive web app loads quickly in the in-built browser without redirecting the user to Play Store.

Unmatched Responsiveness

Slow-loading pages, unresponsive payment gateways, and memory-hogging heavy apps are the topics of the past if you choose a reliable PWA app development company to develop a high-performance progressive web app for your e-commerce business.

Flawless Offline Performance

Going offline can make your potential customers lose the progress they have made on your website. Imagine them shortlisting their favorite products on a 2G network and ending up with an empty Wishlist at the end of their quest. The first step to bag a new buyer is to take away the pain points.
Choosing a reliable PWA app development company is the key to developing an e-commerce PWA app that can work on poor connections too.

On Your Fingertips

Your potential shoppers might find downloading apps a cumbersome task, but they do like accessing various e-commerce sites through those icons on their phones. Who doesn’t like hassle-free browsing?
A progressive web app allows users to add a shortcut to their home screen so they can always come back later.

Ace the Search Engine Optimization Race

SEO leads the quality leads to your website and that increases the chances of conversion. For e-commerce businesses, SEO is even more important because it produces great ROI and helps reduce marketing spending. The native apps cannot be indexed by search engines. Progressive Web Apps stand a better chance at SEO.
This is not a direct matrix but a result of many associated variables. Quick rendering time, fast browsing, and seamless user experience make PWAs SEO-friendly.

Lower Development & Maintenance Costs

Developing a native app is quite expensive. Most retail brands want to develop native apps for iOS and Android devices. Developing two stand-alone apps requires large funds, more time, and double effort, adversely affecting your profitability.
A progressive web application offers lucrative cost-saving benefits compared to native apps. Maintenance and updates are economic with PWA’s codebase, resulting in better cost-saving.

E-commerce Brands Who Went BIG With PWA 

Don’t believe us yet.  

Trust the e-commerce brands that made it big because they switched to progressive web applications. Here are some e-commerce maestros who benefited from PWA significantly –

Forbes

Forbes is famous for its lists, rankings, and publications. Before it introduced its new app in 2017, it was also known for its slow website and hefty ads. Introducing a progressive web app proved to be a turning point for this brand. Their website’s response time came down to 0.8 seconds from 3 to 12 seconds.

Alibaba

Who doesn’t know this e-commerce pioneer who switched to a progressive web application in 2016? Why did they need to change to PWA after all these years? Diverse users’ preferences were costing them engagement. Certain users wanted to experience the ease of a native app.
However, a certain set of users found downloading an app to complete a purchase an unnecessary obstruction. As a result, Alibaba introduced a PWA and witnessed a massive hike of 76% in their conversion rate.

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Rakuten 24 

This Japanese e-commerce player offers a wide selection of everyday items including groceries, medicine, healthcare, kitchen utensils, and more. As a new player in the market, they were in no position to invest the time and cost in developing two stand-alone versions for iOS and Android.
By making their website installable, they succeeded in achieving two goals- enhancement in visitor retention by 450% and better engagement.

Also Read: Top Enterprise App Development Challenges & Solutions to Overcome Them

Make a Profitable Switch to PWA with Clavax

The E-commerce space thrives upon heightened engagement, quality leads, great conversions, and improved customer experience. Utilizing a progressive web app can help businesses achieve these goals and double their return on investment.
Hiring the best web development company in the USA is the key to unlocking the enormous benefits of switching to a progressive web application. Get started today and calculate the estimated cost of developing a progressive web application. Connect with us for the best PWA consulting to know what your e-commerce brand requires to boost its ROI.

The post Get Progressive With Your ROI with a PWA App
for Your E-commerce Brand appeared first on Clavax Technologies LLC.