Every day I am asked how to refine/improve our customer’s marketing to get better, measured results and here is some free knowledge I impart to them and know you will also benefit from.

There are a lot of products in the digital space to choose from that yield different results based on a few key simplified factors: (I am simplifying them to be brief)

Firstly, you need a business goal/plan otherwise you are simply throwing money at everything hoping something sticks.

What ROI are you looking for over what time frame?

• Think about the offering/deal or service you want to promote. What are you wanting to offer? The type of product and the type of deal can also define the type of outlet you want to use.

Secondly, once you have a goal/s you then need to look at those simplified factors:

• Your target market? (Age, gender, location, interests, family status etc..) Who is the customer you are trying to reach/convert for this specific service/offer?
• Only a specific offer or deal of a service/product will get you measurable results. Be specific to a specific target market otherwise your money will be wasted showing your hard work to uninterested people.

Thirdly, What technology are these people most likely to respond to? Are they mostly on FB, Linkedin, Instagram, Snapchat, Pinterest, Youtube, Search, etc.

• When they click on your ad, video, post, or search result, what do they see next? This can be determined by what you want from them. Do you want people to simply see your brand, do you want them to learn about an issue/topic, do you want them to book an appointment, Do you want them to buy a product or fill in a survey. There are a lot of things that you can want from them and you need to work this out before creating the content for your ads and landing pages (If you are using them).

Lastly, Metrics and Reporting

• You just forked out a lot of hard earned money and now you need to know what needs to be improved and why. Even a good campaign that makes your business money needs to be refined to perform better so you need a reporting system that is hooked up to your website and configured correctly to track these people coming in from your ads.

Repeat this process and your digital marketing will improve.

Contact us today to get some direct help with this process. It may be the best investment you have made on your business in years.